Apple – minimalism and emotions in design
Posted: Tue Feb 11, 2025 5:21 am
Examples of using neuromarketing in practiceCoca-Cola and the power of the brand in the customer's mind
Coca-Cola is one of the most recognizable examples of neuromarketing in practice. The brand has been building its position for years by appealing to emotions such as happiness, nostalgia and community. Studies using fMRI have found that the sight of the Coca-Cola logo activates areas of the brain responsible for pleasure and positive memories.
In one experiment, researchers gave participants two different drink samples: one labeled Coca-Cola and the other Pepsi, although both came from the same bottle. The results showed that most people preferred the sample with the Coca-Cola logo, confirming the power of brand perception – customers not only taste the product, but also experience the emotions associated with it.
pepsi vs coca-cola brain reaction – neuromarketing
Coca-Cola consistently leverages these results to create ads that focus on joyful moments in life, such as family gatherings or friendly get-togethers over a bottle of Coke.
Apple is a brand that has mastered the art of evoking emotion through simplicity. By combining minimalist design with strong emotional messages, Apple has built a unique bond with consumers who see its products as an expression of lifestyle and status.
Neuromarketing plays a key role in Apple’s product and vietnam telegram data packaging design. Neuromarketing research shows that smooth, rounded edges and a sparse color palette activate parts of the brain responsible for aesthetics and pleasure.
Apple also uses an emotional storytelling strategy in its campaigns, for example by emphasizing how its products help create beautiful memories (iPhone ads with the slogan "Shot on iPhone").
shot on iphone campaign – neuromarketing
Source: AdWeek
It’s also worth mentioning Apple’s product packaging. The moment of opening the box of a new device is carefully designed to be exciting and satisfying. It’s an experience that engages both the limbic brain (emotions) and the neocortex (quality assessment).
Coca-Cola is one of the most recognizable examples of neuromarketing in practice. The brand has been building its position for years by appealing to emotions such as happiness, nostalgia and community. Studies using fMRI have found that the sight of the Coca-Cola logo activates areas of the brain responsible for pleasure and positive memories.
In one experiment, researchers gave participants two different drink samples: one labeled Coca-Cola and the other Pepsi, although both came from the same bottle. The results showed that most people preferred the sample with the Coca-Cola logo, confirming the power of brand perception – customers not only taste the product, but also experience the emotions associated with it.
pepsi vs coca-cola brain reaction – neuromarketing
Coca-Cola consistently leverages these results to create ads that focus on joyful moments in life, such as family gatherings or friendly get-togethers over a bottle of Coke.
Apple is a brand that has mastered the art of evoking emotion through simplicity. By combining minimalist design with strong emotional messages, Apple has built a unique bond with consumers who see its products as an expression of lifestyle and status.
Neuromarketing plays a key role in Apple’s product and vietnam telegram data packaging design. Neuromarketing research shows that smooth, rounded edges and a sparse color palette activate parts of the brain responsible for aesthetics and pleasure.
Apple also uses an emotional storytelling strategy in its campaigns, for example by emphasizing how its products help create beautiful memories (iPhone ads with the slogan "Shot on iPhone").
shot on iphone campaign – neuromarketing
Source: AdWeek
It’s also worth mentioning Apple’s product packaging. The moment of opening the box of a new device is carefully designed to be exciting and satisfying. It’s an experience that engages both the limbic brain (emotions) and the neocortex (quality assessment).