Why did it work?
Posted: Tue Feb 11, 2025 5:18 am
McDonald’s quick response was not only on point, but also funny, and referenced a current event that quickly became a topic of conversation. Brands that skillfully weave cultural moments into their communication gain more attention and engagement from their target audience. McDonald’s not only responded to a high-profile event, but also lightly integrated its offering into the context of destruction, creating viral content that quickly gained popularity.
mBank – “And suddenly everyone reads notifications”
In 2020, mBank accidentally sent test messages to all of its users, which caused a lot of confusion and was quickly noticed by the recipients. In response to this mistake, mBank used a very effective and uk telegram data funny Real-Time Marketing response.
In response to the bug, mBank published a post on its Facebook profile with a humorous caption: “And suddenly everyone reads notifications.” The post referred to the fact that users started checking notifications they could normally ignore.
real time marketing mbank
Source: Coconut Agency
Why did it work?
mBank used its quick reaction to transform a potentially negative situation into a fun and light communication. Thanksapproach, the brand managed to reduce the negative effects of the error, building a bond with the audience, who appreciated the brand's sense of humor and flexibility. The campaign was also an example of how important it is to react quickly in a crisis situation in a way that fits the brand's voice.
mBank – “And suddenly everyone reads notifications”
In 2020, mBank accidentally sent test messages to all of its users, which caused a lot of confusion and was quickly noticed by the recipients. In response to this mistake, mBank used a very effective and uk telegram data funny Real-Time Marketing response.
In response to the bug, mBank published a post on its Facebook profile with a humorous caption: “And suddenly everyone reads notifications.” The post referred to the fact that users started checking notifications they could normally ignore.
real time marketing mbank
Source: Coconut Agency
Why did it work?
mBank used its quick reaction to transform a potentially negative situation into a fun and light communication. Thanksapproach, the brand managed to reduce the negative effects of the error, building a bond with the audience, who appreciated the brand's sense of humor and flexibility. The campaign was also an example of how important it is to react quickly in a crisis situation in a way that fits the brand's voice.