The issue of high costs
Posted: Tue Feb 11, 2025 3:37 am
, although strongly emphasized by marketing agencies, turns out to be not the only (or even the main) reason why marketers are moving away from traditional channels.
According to the study, marketers primarily pay attention to the problem of limited contact with their recipients, which is characteristic of traditional media.
As a result, more and more marketers are deciding to completely korea telegram data abandon these types of channels. The question is, is it right?
Why is traditional marketing so important?
To answer this question, I will use a quote from one of the most outstanding marketing experts of our time – Philip Kotler:
“Integrated marketing communications is a way of looking at the entire marketing process from the customer’s perspective”
How can we understand these words?
Kotler is a believer in the principle that good marketing is marketing that combines traditional (offline) and modern (digital) communication. Only through such integration can a brand build full access to its target group.
Personally, I fully agree with this view and believe that combining online and offline channels is an ideal solution for the brand.
Of course, from a strategic point of view, we are not able to maintain a perfect balance between digital and offline activities. Digital is an absolute necessity today, and its dominance is inevitable.
However, as a brand, we cannot allow digital channels to completely replace offline communication. Likewise, the other way around.
This approach only leads to the brand sooner or later reaching a ceiling that no amount of force will be able to break through.
According to the study, marketers primarily pay attention to the problem of limited contact with their recipients, which is characteristic of traditional media.
As a result, more and more marketers are deciding to completely korea telegram data abandon these types of channels. The question is, is it right?
Why is traditional marketing so important?
To answer this question, I will use a quote from one of the most outstanding marketing experts of our time – Philip Kotler:
“Integrated marketing communications is a way of looking at the entire marketing process from the customer’s perspective”
How can we understand these words?
Kotler is a believer in the principle that good marketing is marketing that combines traditional (offline) and modern (digital) communication. Only through such integration can a brand build full access to its target group.
Personally, I fully agree with this view and believe that combining online and offline channels is an ideal solution for the brand.
Of course, from a strategic point of view, we are not able to maintain a perfect balance between digital and offline activities. Digital is an absolute necessity today, and its dominance is inevitable.
However, as a brand, we cannot allow digital channels to completely replace offline communication. Likewise, the other way around.
This approach only leads to the brand sooner or later reaching a ceiling that no amount of force will be able to break through.