Mattel's list of virtual games and events
Posted: Mon Feb 10, 2025 10:27 am
How they do it → 15Five is an employee performance management platform that helps managers keep their teams happy and motivated. In their Best Self Management Podcast , the 15Five co-founders interview top business and HR leaders for insight and inspiration on building a great company culture.
Why it works → The podcast is entirely focused on the job that the software solves: supporting employees and teams so they can be their best. Through an interview format, it outsources expertise and inspiration and builds a brand connection between 15Five and the mission of creating better, more efficient teams.
Additionally, the podcast landing page is on the first page of Manage Podcasts, which makes it easy for the company’s target audience to find:
How to do the same → 15Five’s approach works well as long canada telegram data as your target audience listens to podcasts and your business is relevant to a specific lifestyle, hobby, aspiration, or job to be done. By inviting experts, you can position yourself and your brand as a curator of knowledge while also leveraging your guests’ connections to amplify your work.
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Quick Stats → 21k backlinks, 4.8k Facebook shares.
What they’re doing → In March 2020, toymaker Mattel (known for its Barbie, Hot Wheels, and Fisher-Price brands) created a virtual playroom in response to COVID-19 , offering free games and downloadable PDF activity sheets for kids and families.
Why it works → With its free entertainment resources, Mattel attracted a lot of press coverage and backlinks, bringing in referral traffic. The activity sheets reinforced Mattel’s brand as a leader in children’s entertainment and helped customers (in this case, parents and caregivers) live an easier life.
How you can do the same → Create content that lets people try out your product for free. Our own Webmaster Tools is a similar example: it gives site owners free (but limited) access to two of our most popular tools: Site Analytics and Site Audit . This isn’t about giving everything away, but about helping to solve problems — which can become a go-to brand for potential customers when they want to buy in the future.
Why it works → The podcast is entirely focused on the job that the software solves: supporting employees and teams so they can be their best. Through an interview format, it outsources expertise and inspiration and builds a brand connection between 15Five and the mission of creating better, more efficient teams.
Additionally, the podcast landing page is on the first page of Manage Podcasts, which makes it easy for the company’s target audience to find:
How to do the same → 15Five’s approach works well as long canada telegram data as your target audience listens to podcasts and your business is relevant to a specific lifestyle, hobby, aspiration, or job to be done. By inviting experts, you can position yourself and your brand as a curator of knowledge while also leveraging your guests’ connections to amplify your work.
4.
Quick Stats → 21k backlinks, 4.8k Facebook shares.
What they’re doing → In March 2020, toymaker Mattel (known for its Barbie, Hot Wheels, and Fisher-Price brands) created a virtual playroom in response to COVID-19 , offering free games and downloadable PDF activity sheets for kids and families.
Why it works → With its free entertainment resources, Mattel attracted a lot of press coverage and backlinks, bringing in referral traffic. The activity sheets reinforced Mattel’s brand as a leader in children’s entertainment and helped customers (in this case, parents and caregivers) live an easier life.
How you can do the same → Create content that lets people try out your product for free. Our own Webmaster Tools is a similar example: it gives site owners free (but limited) access to two of our most popular tools: Site Analytics and Site Audit . This isn’t about giving everything away, but about helping to solve problems — which can become a go-to brand for potential customers when they want to buy in the future.