3. Tack on the right hashtags and keywords
Posted: Mon Feb 10, 2025 10:21 am
It’s good practice to reach out to accounts you tag and explain why before doing so. Ensure you have an established relationship with the account and, more importantly, that the post is relevant to the audience.
Hashtags categorize posts and boost post discoverability to a wider audience.
Screenshot of a LinkedIn post that uses hashtags to draw engagement.
Use hashtags strategically; don’t go overboard. Stick to 3-5 doctor data hashtags to avoid overwhelming your audience and hurting visibility. Also, skip overly saturated hashtags and opt for focused ones. For example, rather than using hashtags like #InteriorDesign with 175M posts on Instagram, substitute for a smaller hashtag like #InteriorDesignTrends with 484,000 posts.
Screenshot of a list of Instagram hashtags that relate to Interior Design and the different hashtag post volume.
To find hashtags, use the autocomplete function on the social media platform you’re posting on. A better way is to use a social media management tool like Sprout Social. With Sprout, you can use social listening to monitor trending hashtags and select the best ones for your brand based on performance, sentiment and demographics.
Sprout Social Twitter Analytics Report with most popular topics and hashtags
4. Optimize your post timing to encourage engagement
When you post matters as much as what you post. Timing is a key ranking signal for many algorithms to rank a post. This means that a high-quality post, created for a defined audience, can underperform if posted at the wrong time.
Hashtags categorize posts and boost post discoverability to a wider audience.
Screenshot of a LinkedIn post that uses hashtags to draw engagement.
Use hashtags strategically; don’t go overboard. Stick to 3-5 doctor data hashtags to avoid overwhelming your audience and hurting visibility. Also, skip overly saturated hashtags and opt for focused ones. For example, rather than using hashtags like #InteriorDesign with 175M posts on Instagram, substitute for a smaller hashtag like #InteriorDesignTrends with 484,000 posts.
Screenshot of a list of Instagram hashtags that relate to Interior Design and the different hashtag post volume.
To find hashtags, use the autocomplete function on the social media platform you’re posting on. A better way is to use a social media management tool like Sprout Social. With Sprout, you can use social listening to monitor trending hashtags and select the best ones for your brand based on performance, sentiment and demographics.
Sprout Social Twitter Analytics Report with most popular topics and hashtags
4. Optimize your post timing to encourage engagement
When you post matters as much as what you post. Timing is a key ranking signal for many algorithms to rank a post. This means that a high-quality post, created for a defined audience, can underperform if posted at the wrong time.