Key points to keep in mind

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Discover terms and phrases your competitors are using and analyze the data to understand the profitability of a given keyword for your business.

Don't just look at paid keywords, organic keywords can also offer you some great ideas that you shouldn't ignore.

Make sure you don't let other PPC specialists steal your positions!

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Enriching your keyword list with additional search terms gives you opportunities to appear in the SERPs closer to your competitors.

The bigger the keyword pool you can swim in, the more likely you are to reach your potential customers.

Create your list of keywords for PPC

CPC, search volume, negative keywords and much more

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2.- Analyze your competitors' ads and adjust your seasonal campaigns
To ensure the success of your Google Ads campaign, you need a strategic approach.

When planning a PPC campaign, it's a good idea to analyze seasonality to better understand which keywords are used most frequently during certain months.

These tips will help you make more conscious decisions that minimize your efforts.

SEMrush Ad History in the Keyword Analysis section is the perfect place to view ads from successful companies.

It will help you analyze how specific keywords perform in paid searches.

The report allows you to find out which months are the busiest in your niche in terms of online advertising and when it is the off-season.

Simply type in a term or phrase and press the search button to see a list of domains in table form.

This table will show you which domain has managed to rank for a specific month and a specific keyword.

A blank space means that SEMrush did not find any ads from this particular domain targeting this exact keyword.

To see how your ad appears in search results, click on the box with the position number.

PPC Competitor Strategies - Ad History

In the screenshot you can see that the domains that have done the most advertising for the keyword “fashion sneakers” by month correspond to the fall and winter seasons.

This means that competition is especially tough during these months, so it would be interesting to attract your audience with sales and special offers by increasing your advertising budget.

Don't forget, though, that what worked for others may not necessarily work for you.

Key points to keep in mind
Pay special attention to seasonal fluctuations and how they impact your PPC competitors and their ads. It will help you plan your campaign well in advance.

Use your rivals' experience to avoid falling into their traps and minimize potential errors in your strategy.

3.- Collect ideas from your competitors to revitalize your ad creatives
You stare at the blank screen, feeling like inspiration has abandoned you forever.

Or worse, your ad copy seems bland and dull and you have no idea how to breathe new life into it.

But don't be discouraged, you can easily overcome blank page syndrome by borrowing some good ideas from your competitors.

Your PPC copies can be a good source of inspiration.

By borrowing ideas, I mean analyzing the creative input and approaches of other ad creators to come up with new ones.

You can find out how your competitors structure their ads in the Ad Builder tool .

You just need to include the initial keyword to see text ads for that keyword.

You can even see the ads of the specific competitor that interests you the most.

PPC competition strategies - Text ads

To gather new ideas for your display ads, you can also explore the data provided by the Display email list canada Advertising reports .

You can enter your competitor's domain to see if they have advertising campaigns, or search for a particular word or phrase to discover ads where that advertiser used that term.

In the “Ads” section of the report, you can see what those ads are viewed and get other details, including the number of times the ad was seen and the countries in which SEMrush found the ad.