In 2019, it was estimated that Magento accounted for 30% of the e-commerce market share. Using BuiltWith data, we can see that 1.04% of the top 1 million sites use the platform, and Magento's market share has grown to 1.77% for the top 10,000 sites.
If you're an SEO working in the e-commerce space, it's important to learn how to work with Magento. Fortunately, from an SEO perspective, Magento does a lot of really good things out of the box. However, there are definitely some factors you need to consider on any Magento site.
What is Magento SEO?
Magento SEO is a set of SEO adjustments unique to the Magento platform. Magento has powerful features for SEO, such as robotsxt files, sitemap.xml, and multiple ways to redirect pages. Magento SEO issues include duplicate content from faceted navigation, improper canonical tags, and lack of blogging capabilities.
Below you can see our recommendations for improving colombia mobile database SEO on the Magento platform:
1. Crawling and Indexing
Duplicate content and faceted navigation
Duplicate content and faceted navigation
One of the biggest SEO issues for any Magento website can be faceted navigation. Flat navigations create huge crawling and indexing issues because their presence exponentially increases the number of pages that can be crawled. Since pages in flat navigation only sort or narrow down existing products, these pages create duplicate and similar content. Furthermore, if you consider that every combination of parameters can be considered a unique page, the number of pages created by faceted navigation can be enormous. In this example, a video from Google is shown where they demonstrate how a store with 158 SKUs actually creates 380,000 unique URLs that Google bots can crawl. Not ideal!