Users want faster websites
Posted: Sun Feb 09, 2025 6:12 am
Site Speed Study
Exposing potential customers to a slow website with great content will quickly erode their trust.
We looked at 10 websites and 26,000 different landing pages across multiple industries, and the performance ranged from extremely slow pages loading in over 9 seconds to extremely fast pages loading in less than 1 second.
The results show that faster page load times have a strong conversion thailand mobile database rate benefit, which can be beneficial for different vertical markets or sales approaches.
Pages that load in less than one second convert about 2.5 times more often than pages that load in five seconds or slower.
The results weren’t limited to just fast and slow pages. The difference in conversion rates between “fast” pages 2-second load times and “very fast” pages less than 1 second more than doubled as well.
We first ran this survey in 2014, and the difference between “very fast” sites and “fast” sites wasn’t as stark as it is today. But when we ran it again five years later, we expected the difference to be even bigger. Why is that? Because of 5G, of course.
Ericsson's mobile report in November last year predicted that 5G will cover 65% of the world's population by 2025.
Another study conducted by Parks Associates in April last year showed that although the adoption of gigabit internet has slowed in the United States, global broadband adoption is expected to reach one billion households worldwide by 2023 .
Exposing potential customers to a slow website with great content will quickly erode their trust.
We looked at 10 websites and 26,000 different landing pages across multiple industries, and the performance ranged from extremely slow pages loading in over 9 seconds to extremely fast pages loading in less than 1 second.
The results show that faster page load times have a strong conversion thailand mobile database rate benefit, which can be beneficial for different vertical markets or sales approaches.
Pages that load in less than one second convert about 2.5 times more often than pages that load in five seconds or slower.
The results weren’t limited to just fast and slow pages. The difference in conversion rates between “fast” pages 2-second load times and “very fast” pages less than 1 second more than doubled as well.
We first ran this survey in 2014, and the difference between “very fast” sites and “fast” sites wasn’t as stark as it is today. But when we ran it again five years later, we expected the difference to be even bigger. Why is that? Because of 5G, of course.
Ericsson's mobile report in November last year predicted that 5G will cover 65% of the world's population by 2025.
Another study conducted by Parks Associates in April last year showed that although the adoption of gigabit internet has slowed in the United States, global broadband adoption is expected to reach one billion households worldwide by 2023 .