5 tactics to increase conversion rates in Digital Marketing
Posted: Mon Dec 23, 2024 7:42 am
To increase your conversion rate, you need a 360º strategy that is tailored to your personas. Check out our tips!
Everyone wants to increase their conversion rate. However, not everyone is willing to “pay the price” to make it happen.
We put it this way because, to sell more , you need to invest time, money and knowledge . After all, a good Digital Marketing strategy is integrated with the sales and service team, in addition to requiring an entire structure of media, channels and tools.
Still, there are some tactics you can try to measure the return. Here are 5 tips!
1. Have a clear value proposition
It is very common to see companies that know their canada phone number format product/service very well. And, often, this product is competitive or even superior to its competitors.
However, when it comes to communicating this to the market , the difficulty is enormous. The company is unable to communicate, in a clear and convincing way , the value proposition of what it is selling.
Keep in mind that a good value proposition is relevant to a group of people . Furthermore, the vast majority of your potential customers will make a quick assessment of it. Therefore, it is really essential that it is objective and killer.
If you don't have a value proposition and it isn't reinforced at all times, your competition will definitely come out ahead, even if their product is worse.
2. Don't make it difficult
It may seem strange to put this point as a tactic to increase the conversion rate, however, we have seen many companies making the purchasing process difficult.
There are thousands of complex and intrusive steps for the customer to obtain a quote. Or, there is a lack of response from the sales team and a delay in response.
Time is literally money. And if you can’t respond quickly and efficiently to your leads, you can be sure they’ll look for another company.
3. Understand your sales funnel
Rarely will someone discover your company and make a purchase straight away. Even for simple purchases, such as buying shoes, potential customers will go through the sales funnel .
Knowing the stages of the funnel and the profile and objections of customers in each of them is essential to improving communication and Digital Marketing strategies. And, from there, providing the lead with accurate information so that they can continue their journey until they convert.
Lead qualification work is essential to increase the conversion rate and not lose leads for nothing, just because they were not yet at the point of purchase.
4. Adjust your language and tone of voice
We always tell our clients that our personal tastes need to be left out when developing a winning Marketing strategy.
What you like hardly reflects what your customer likes or deems important. After all, you want to sell to potential customers, not to yourself, right?
Understand which topics are most relevant to your personas and adjust your tone of voice and language to create connections with them. Then, standardize communication across all channels, both online and offline, so that your brand is consistent.
Everyone wants to increase their conversion rate. However, not everyone is willing to “pay the price” to make it happen.
We put it this way because, to sell more , you need to invest time, money and knowledge . After all, a good Digital Marketing strategy is integrated with the sales and service team, in addition to requiring an entire structure of media, channels and tools.
Still, there are some tactics you can try to measure the return. Here are 5 tips!
1. Have a clear value proposition
It is very common to see companies that know their canada phone number format product/service very well. And, often, this product is competitive or even superior to its competitors.
However, when it comes to communicating this to the market , the difficulty is enormous. The company is unable to communicate, in a clear and convincing way , the value proposition of what it is selling.
Keep in mind that a good value proposition is relevant to a group of people . Furthermore, the vast majority of your potential customers will make a quick assessment of it. Therefore, it is really essential that it is objective and killer.
If you don't have a value proposition and it isn't reinforced at all times, your competition will definitely come out ahead, even if their product is worse.
2. Don't make it difficult
It may seem strange to put this point as a tactic to increase the conversion rate, however, we have seen many companies making the purchasing process difficult.
There are thousands of complex and intrusive steps for the customer to obtain a quote. Or, there is a lack of response from the sales team and a delay in response.
Time is literally money. And if you can’t respond quickly and efficiently to your leads, you can be sure they’ll look for another company.
3. Understand your sales funnel
Rarely will someone discover your company and make a purchase straight away. Even for simple purchases, such as buying shoes, potential customers will go through the sales funnel .
Knowing the stages of the funnel and the profile and objections of customers in each of them is essential to improving communication and Digital Marketing strategies. And, from there, providing the lead with accurate information so that they can continue their journey until they convert.
Lead qualification work is essential to increase the conversion rate and not lose leads for nothing, just because they were not yet at the point of purchase.
4. Adjust your language and tone of voice
We always tell our clients that our personal tastes need to be left out when developing a winning Marketing strategy.
What you like hardly reflects what your customer likes or deems important. After all, you want to sell to potential customers, not to yourself, right?
Understand which topics are most relevant to your personas and adjust your tone of voice and language to create connections with them. Then, standardize communication across all channels, both online and offline, so that your brand is consistent.