SEO doesn’t require a big budget and, if done right, can bring in free traffic and almost automatic growth. Plus, it can boost other marketing strategies and impact every stage of the marketing funnel. So, if you want to get started with SEO for your startup, you’ve come to the right place.
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Why Should Startups Invest in SEO?
If you’re still undecided about whether SEO is right for you or need some data to support your SEO plans, here are three reasons to do SEO in your startup.
Reason 1. Due to macro trends
In 2014, Google and Millward Brown Digital conducted a study on the research and purchasing habits of B2B decision makers. The study showed that 71% of B2B researchers start their research with a generic search rather than a branded search.
As Google itself puts it: “They’re looking bahamas mobile database for [a] product first, not for you.”
Reason 2. Because people are checking out your business
Even if your product is a real fit, people may still research it one way or another.
For example, take non-animal dairy products a real product category. While there may be little demand for searches for “non-animal dairy products” since it’s a new concept, there is real demand for related searches like “vegan,” “lactose-free,” or “low lactose.”Keyword list
Reason 3. Because you can get free organic traffic and boost it
We currently receive 1.1 million visits per month from search engines alone. If we had to use PPC advertising to gain traffic, we would spend an estimated $2 million per month.Monthly organic traffic.