On the other hand, a sales page for a complex and expensive product would require a lot of information.
You’ve probably seen insanely long sales pages for online courses. Why are they so long? Because people need a lot of convincing to invest in an online course.
So if you have an expensive product, don’t be shy about providing people with lots of information.
If your website is like most, your profile homepage is one of your top five most visited pages.
So don’t waste this opportunity to show people that your company is made up of living, breathing people. Wistia’s About Page is a perfect example of this concept:
Vestia-Team
Instead of letting employees show some personality, Wistia morocco mobile database lets its employees show some personality.
Use specific statistics and numbers
Want to add credibility to your copy? Sprinkle in statistics and numbers. For example, "52% better than the competition" is much more powerful than "the best product around"!
Here’s an example from Unbounce :
No rebound - Team
Testing Live Chat Support
In many industries like SaaS, live chat can mean the difference between a sale and an abandoned cart. In fact , Zendesk reports that 92% of consumers are satisfied after using live chat.