Working on a category strategy
Posted: Mon Dec 23, 2024 7:14 am
This is one of my favorite strategies for these types of clients, especially since they typically have more searches than the products themselves (although not in all cases).
What is usually done is to modify only the name and description that appears in the pagination of the categories.
So there is no need to go all in with all the products, just “give it a touch.”
Once we have this, we must move on to giving a concept to each category.
In this case, it is best to create subcategories so that we can focus on main keywords in the main categories and work on the “long tail” of the subcategories.
Then you just need to create a descriptive text for each category and subcategory.
An important factor is the use of canonical , so that all the strength of our pagination is focused on the first page of each category or subcategory.
As a final tip, if you can, try to make sure that categories do not list products in the same way as other subcategories, so that when Google reads this URL it does not see too much duplicate text with the rest of the domain.
Remember that you will not have better SEO by having more URLs, nor fewer if they are plagiarized.
So you always have to test whether having deindexed products can be an option in your strategy.
In fact, in many of these strategies what we usually do is set all products as noindex until they have different and unique content.
Working on a customer strategy
This strategy is based on the customer and not on the products or categories as I mentioned before with the “ sex shop for vegans ”.
As I explained, they are not strategies with a lot of traffic, but if you focus them well, they can attract good conversions.
For this strategy you have to know the buyer very well.
Although this is something you never stop learning, start at the beginning.
That is, if you are working for people with low purchasing power, then work on email database usa concepts like “cheapest product”; if you are working for buyers who are looking for a gift, you can work on concepts like “gifts for Mother’s Day”, thus avoiding comparative users in favor of hesitant users; if you offer them an option that fits their price, they will most likely end up buying.
Working on a strategy by devices
If you see that the buyer is a smartphone customer, it is best to adapt all the content to this type of strategy, adjusting all the words to work with to this search format.
However, if it is a computer client, you must adapt both the words and the content to this device.
What is usually done is to modify only the name and description that appears in the pagination of the categories.
So there is no need to go all in with all the products, just “give it a touch.”
Once we have this, we must move on to giving a concept to each category.
In this case, it is best to create subcategories so that we can focus on main keywords in the main categories and work on the “long tail” of the subcategories.
Then you just need to create a descriptive text for each category and subcategory.
An important factor is the use of canonical , so that all the strength of our pagination is focused on the first page of each category or subcategory.
As a final tip, if you can, try to make sure that categories do not list products in the same way as other subcategories, so that when Google reads this URL it does not see too much duplicate text with the rest of the domain.
Remember that you will not have better SEO by having more URLs, nor fewer if they are plagiarized.
So you always have to test whether having deindexed products can be an option in your strategy.
In fact, in many of these strategies what we usually do is set all products as noindex until they have different and unique content.
Working on a customer strategy
This strategy is based on the customer and not on the products or categories as I mentioned before with the “ sex shop for vegans ”.
As I explained, they are not strategies with a lot of traffic, but if you focus them well, they can attract good conversions.
For this strategy you have to know the buyer very well.
Although this is something you never stop learning, start at the beginning.
That is, if you are working for people with low purchasing power, then work on email database usa concepts like “cheapest product”; if you are working for buyers who are looking for a gift, you can work on concepts like “gifts for Mother’s Day”, thus avoiding comparative users in favor of hesitant users; if you offer them an option that fits their price, they will most likely end up buying.
Working on a strategy by devices
If you see that the buyer is a smartphone customer, it is best to adapt all the content to this type of strategy, adjusting all the words to work with to this search format.
However, if it is a computer client, you must adapt both the words and the content to this device.