There are two main ways in which the market changes for startups
Posted: Thu Feb 06, 2025 5:13 am
1. Expanding the market definition
Most startups start with a very niche market and expand their market definition outward to larger and larger markets. Think of it like starting in the center of a bullseye and then expanding out into concentric circular layers.
Extension Marketplace-reforge.jpeg
To expand into these concentric layers, the product often needs to change to maintain the strength of the market-product fit.
Sometimes reaching these segments of your target macedonia mobile database audience is an iteration. Other times, they require bigger changes. To understand how big a change is needed, start by deeply understanding your audience’s problems and motivations.
2. Market development
At the same time, markets don’t sit still. This means that markets where you have strong market-product fit will evolve over time.
For example, think about the shift from web to mobile. Facebook is one of the companies that managed to pull off that difficult transition. Sheryl Sandberg once said that in order to do it, the company didn’t launch new features for a whole year, just to make sure they could pull off this market transition.
Most startups start with a very niche market and expand their market definition outward to larger and larger markets. Think of it like starting in the center of a bullseye and then expanding out into concentric circular layers.
Extension Marketplace-reforge.jpeg
To expand into these concentric layers, the product often needs to change to maintain the strength of the market-product fit.
Sometimes reaching these segments of your target macedonia mobile database audience is an iteration. Other times, they require bigger changes. To understand how big a change is needed, start by deeply understanding your audience’s problems and motivations.
2. Market development
At the same time, markets don’t sit still. This means that markets where you have strong market-product fit will evolve over time.
For example, think about the shift from web to mobile. Facebook is one of the companies that managed to pull off that difficult transition. Sheryl Sandberg once said that in order to do it, the company didn’t launch new features for a whole year, just to make sure they could pull off this market transition.