Invest in best-in-class customer success
Posted: Thu Feb 06, 2025 4:42 am
PLG is all about delivering value to end users, and Customer Success CS is about ensuring that happens. Customer success includes customer support, but goes further — CS is an opportunity to help users identify new use cases for your product and increase their use across the business.
Embrace product-led marketing. In the PLG world, word-of-mouth marketing is your best friend. Not only is it free, but it’s also highly effective for customer acquisition. But that doesn’t mean your organization’s marketing function is obsolete—it’s just evolving. Household-name PLG companies have turned to creating high-value content as a form of PLG marketing to attract new users to their products. Template libraries from Notion and Airtable are great examples. Other forms of content include product-related hubs, benchmarks and data reports, and product education resources.
Is a PLG strategy right for your product?
We have identified eight key characteristics of successfu argentina mobile databasel product-led growth companies. In order to transition to a product-led growth strategy, at least the following must be true:
The product-market fit is right. A product-led growth strategy succeeds when:
The marginal cost per user is low
Users have direct purchasing power or influence on purchasing decisions
Existing solutions cannot fully meet user needs.
Your product provides a uniquely valuable solution that can be personalized for individual users, helping them complete their daily tasks more efficiently.
Embrace product-led marketing. In the PLG world, word-of-mouth marketing is your best friend. Not only is it free, but it’s also highly effective for customer acquisition. But that doesn’t mean your organization’s marketing function is obsolete—it’s just evolving. Household-name PLG companies have turned to creating high-value content as a form of PLG marketing to attract new users to their products. Template libraries from Notion and Airtable are great examples. Other forms of content include product-related hubs, benchmarks and data reports, and product education resources.
Is a PLG strategy right for your product?
We have identified eight key characteristics of successfu argentina mobile databasel product-led growth companies. In order to transition to a product-led growth strategy, at least the following must be true:
The product-market fit is right. A product-led growth strategy succeeds when:
The marginal cost per user is low
Users have direct purchasing power or influence on purchasing decisions
Existing solutions cannot fully meet user needs.
Your product provides a uniquely valuable solution that can be personalized for individual users, helping them complete their daily tasks more efficiently.