It is a fact that the SVP used false figures for the immigration figures and Blocher and Mörgeli had to gloss over the mistake. The opponents of the tightening of the asylum law (vote on June 9th) have now resorted to a special advertising gimmick by using exaggerated images to counter the SVP's polemics and scaremongering. With staged images of completely exaggerated everyday situations, the AMNESTY INTERNATIONAL advertisers hope to persuade voters to vote NO. With images and a video, they show completely exaggerated everyday situations, such as how Switzerland is being flooded with asylum seekers.
But this campaign could be a flop and singapore rcs data counterproductive: There are similar, true images of overcrowded boats in the Mediterranean. In many cities and on public transport there is a different image with many black and white people. It is well known that these fears of the population can hardly be addressed rationally. The exaggerated images used by advertisers could therefore be misunderstood and further cement prejudices. Images have a stronger effect than words. Of course the campaign attracts attention. But PR and marketing are not just about attention. It is primarily about the effect of a campaign. In this case, the makers want NO votes. I have serious concerns about this advertising achieving its goal: The well-intentioned campaign could lead to misinterpretations and further fuel public fears.
In 2003, Sigi Feigel also launched an anti-racism campaign with ironic images: For example, one of the posters read in large letters: What do Thai women do when it gets dark? With an ambiguous illustration. The solution, however, was printed very small at the bottom. Even then, the experts agreed. A visualized prejudice has a stronger effect than a small text. In terms of impact, the ironic campaign was a flop even then.
I fear that the exaggerated images in this advertisement are also counterproductive because, in this case too, the images have a more lasting effect than the facts. Subconscious fears are reinforced. As we know, emotions always have a more lasting effect than facts.