free returns, or even through test drives.
Posted: Mon Dec 23, 2024 6:58 am
Getting customers to feel ownership through inclusion. This can happen by making the customer a part of the product through product creation or naming competitions, UGC, inclusion in promotion and communication, and the ability to own exclusive or limited-edition versions of the product.
This creates a more immersive experience by bringing a customer deeper into the product or service.
A simple but effective example is a free trial. Spotify and Amazon (Prime) do this well and it has also become popular with software companies like Ahrefs.
This principle works by getting people attached to som cell phone plans in the us ething so they feel part of it. This makes it harder for them to reverse out of it.
7) Framing
Framing is based on the emotion of selling when a brand creates an emotional hook in the moment.
Cognitive bias is where people make decisions based on how information is presented. This can be split into positive or negative framing.
Positive framing is when a customer can gain or benefit from something or avoid a loss. For example, you focus on providing a solution to your customers' pain points in a positive way (e.g. “Our financial advisor service can help you invest for retirement”).
This creates a more immersive experience by bringing a customer deeper into the product or service.
A simple but effective example is a free trial. Spotify and Amazon (Prime) do this well and it has also become popular with software companies like Ahrefs.
This principle works by getting people attached to som cell phone plans in the us ething so they feel part of it. This makes it harder for them to reverse out of it.
7) Framing
Framing is based on the emotion of selling when a brand creates an emotional hook in the moment.
Cognitive bias is where people make decisions based on how information is presented. This can be split into positive or negative framing.
Positive framing is when a customer can gain or benefit from something or avoid a loss. For example, you focus on providing a solution to your customers' pain points in a positive way (e.g. “Our financial advisor service can help you invest for retirement”).