Swiss Tourism: Avoid Brand Clear-cutting
Posted: Wed Feb 05, 2025 3:37 am
The 2014/15 winter season is over and Swiss tourism is facing huge challenges. Will the ski slopes be even emptier next year? How can the structural problems be overcome, which have been undeniable since the Swiss franc's appreciation in mid-January? The litmus test will be in the coming summer and winter season.
One thing is clear: Switzerland has always been more expensive. And it must always remain more expensive; that is part of the Swiss brand. Even as a child, I learned from my parents that philippines rcs data everything is better in Switzerland. The food tastes better, the mountains are higher, the meadows are greener, the people are nicer and the hotels are of course much nicer than elsewhere. Of course, everything was more expensive. But that was part of it. That was what you would expect; it was and is part of the Swiss brand essence. That applies to all Swiss products, not just tourism.
But what about the opposite of the high price - the service? As long as the perceived value is higher than the price, the guest has a good feeling. They may spend more than is absolutely necessary, but they also get more than they expected. However, there are now increasing signs that the value for money is no longer right for many European guests. "It really is very nice here, but the high prices are wearing you down. Next year we're going to Austria instead of Saas Fee," a German guest recently put it in a nutshell in the FAZ newspaper.
One thing is clear: Switzerland has always been more expensive. And it must always remain more expensive; that is part of the Swiss brand. Even as a child, I learned from my parents that philippines rcs data everything is better in Switzerland. The food tastes better, the mountains are higher, the meadows are greener, the people are nicer and the hotels are of course much nicer than elsewhere. Of course, everything was more expensive. But that was part of it. That was what you would expect; it was and is part of the Swiss brand essence. That applies to all Swiss products, not just tourism.
But what about the opposite of the high price - the service? As long as the perceived value is higher than the price, the guest has a good feeling. They may spend more than is absolutely necessary, but they also get more than they expected. However, there are now increasing signs that the value for money is no longer right for many European guests. "It really is very nice here, but the high prices are wearing you down. Next year we're going to Austria instead of Saas Fee," a German guest recently put it in a nutshell in the FAZ newspaper.