Other types of work that we can use in our strategy are interviews
Posted: Mon Dec 23, 2024 6:43 am
We can ask for suggestions from people who know the company and the product or service.
These brainstorms can be grouped by topic and then used as a basis for keyword research.
Keyword research
We carry out keyword research using tools such as Google, YouTube or SEMrush.
FAQS
There are certainly frequently asked questions about our products and services that we need to answer over and over again.
If we make these answers available to our buyer personas in this format, we are providing a lot of value and saving time on repetitive explanations.
Contents on social networks
Which posts have generated the most interactions?
What topics are recurring on social media?
We can try to replicate the success of these texts or images by turning them into video.
We can also look at our competitors' channels and social networks to see which works well for them.
It's not about copying, but about using them as inspiration.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
ADS illustration
5.- Type or format of video
The type and format we choose will depend on factors such as the resources available, the topic to be discussed, the chosen platform and the buyer persona .
For example, below are two different types of jobs performed by the same company, a premium meat shop.
Although both are recipes, each was created for a different buyer persona.
Both contents tell the same thing, but in different ways.
The first one is more agile and quicker to consume.
It is a "time lapse" video, that is, with fast motion fragments.
The second is a more traditional edition, in which the chef is shown on camera explaining a recipe in a more leisurely manner.
Youtube video thumbnail
Youtube video thumbnail
, tips, success stories, testimonials, behind the scenes, tutorials and demos.
6.- Platform selection
Where will we publish our audiovisual content?
The platform chosen for publishing largely determines the duration, format and even the topics we choose.
Examples of platforms for our video marketing strategy :
IGTV , the Instagram channel, is designed to upload vertical videos. If our video email database marketing swiss marketing strategy includes it, we will have to record with the phone in that position.
In stories , we must create short and engaging pieces.
For the web we can create more explanatory works.
Lives tend to be more casual.
Tutorials ("how to") and tips work very well on YouTube .
Before selecting the platform we must ask ourselves: where is my buyer persona?
7.- Tool selection
To create videos, we are going to need a series of tools, we take into account equipment and digital tools to make a selection.
For example:
To plan
These brainstorms can be grouped by topic and then used as a basis for keyword research.
Keyword research
We carry out keyword research using tools such as Google, YouTube or SEMrush.
FAQS
There are certainly frequently asked questions about our products and services that we need to answer over and over again.
If we make these answers available to our buyer personas in this format, we are providing a lot of value and saving time on repetitive explanations.
Contents on social networks
Which posts have generated the most interactions?
What topics are recurring on social media?
We can try to replicate the success of these texts or images by turning them into video.
We can also look at our competitors' channels and social networks to see which works well for them.
It's not about copying, but about using them as inspiration.
Find attractive titles
using Topic Research from SEMrush
Try it now! →
ADS illustration
5.- Type or format of video
The type and format we choose will depend on factors such as the resources available, the topic to be discussed, the chosen platform and the buyer persona .
For example, below are two different types of jobs performed by the same company, a premium meat shop.
Although both are recipes, each was created for a different buyer persona.
Both contents tell the same thing, but in different ways.
The first one is more agile and quicker to consume.
It is a "time lapse" video, that is, with fast motion fragments.
The second is a more traditional edition, in which the chef is shown on camera explaining a recipe in a more leisurely manner.
Youtube video thumbnail
Youtube video thumbnail
, tips, success stories, testimonials, behind the scenes, tutorials and demos.
6.- Platform selection
Where will we publish our audiovisual content?
The platform chosen for publishing largely determines the duration, format and even the topics we choose.
Examples of platforms for our video marketing strategy :
IGTV , the Instagram channel, is designed to upload vertical videos. If our video email database marketing swiss marketing strategy includes it, we will have to record with the phone in that position.
In stories , we must create short and engaging pieces.
For the web we can create more explanatory works.
Lives tend to be more casual.
Tutorials ("how to") and tips work very well on YouTube .
Before selecting the platform we must ask ourselves: where is my buyer persona?
7.- Tool selection
To create videos, we are going to need a series of tools, we take into account equipment and digital tools to make a selection.
For example:
To plan