Analysis during website development

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It is useful for a web specialist to consider and analyze three more SEO optimization concepts:

Primary queries. General keywords that match the blog topic. So, for the blog "Earnings on the Internet" the following words are suitable: "banners", "advertisement", "business", "games", "forex" and others.

Main queries. This is a list of mid- and low-frequency keys, which can really improve the site's position with minimal effort and in a short time. So, for the above example, the following would be suitable: "how to make money on a site", "placing banners", "Google contextual advertising", "business on the Internet", "best forex broker", "online games for real money", etc.

Additional queries (associative). The meaning of search keys can be similar. For example, when analyzing the phrase "semantic core", the basis of such phrases will be: "search engine at&t email list optimization", "SEO", "website promotion in search engines".

The basis of analysis in website development is required in order to provide the user with the information he needs.


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If you correctly apply the concepts of “competitiveness” and “frequency” of queries, then a casual blog visitor can be turned into a regular and loyal guest.

Parameters for analyzing the semantic core of your own website
The analysis of the semantic core of queries allows you to find errors and shortcomings that can hinder the quality promotion of the site. The frequency of the analysis is determined by the subject of the site, as well as the types of goods and services it offers. If the direction in which the website operates is developing rapidly, new products appear regularly, then the analysis of the semantic core should be performed more often.

Core Analysis for Completeness of Coverage

The semantic core should cover as many problems of Internet users as possible, as well as the queries that form these problems. This is a very important rule. It is necessary to establish whether the semantic core covers:

the entire range of the client;

all the problems of the target audience.