How to Optimize Text for a Website:
Posted: Sun Feb 02, 2025 9:29 am
Users who search for information in Google and Yandex services are your potential clients. How will you answer their questions? Obviously, in your articles. It is important that the content is aimed specifically at users, not at search robots: with a good presentation and simultaneous stimulation for the target action on the site (using a calculator, sending a request, placing an order, etc.), with a structure, meaning, without excessive spam. In other words, the content should meet the needs of your target audience.
Terminology and Basic Rules
The main goal of the owner of the Internet site is to make search engines reflect his project for certain queries. For example, the owner of a coffee shop wants to see his site in the architects email list search for the query "order coffee".
To do this, you will need to optimize the article so that this phrase appears a certain number of times (in the text itself, subheadings, headings, meta tags, Title). The procedure for adding keys to the content, taking into account the terms of the technical task, is its SEO optimization.
How to Optimize Text for a Website
Source: shutterstock.com
To learn more about how to optimize text for a website, you will need to learn the following terms:
Website promotion is a set of actions aimed at bringing an Internet resource to the top positions for specific queries in search engines to attract more users from the desired target audience.
Keyword or phrase - a word or phrase that promotes a website in search engines.
Keyword frequency is the number of times a keyword was searched for in a given period of time (usually a month).
The search results page is the page that displays the search results from a search engine.
TOP-10 — the first page of search results. It usually displays the 10 most relevant Internet sites for the request.
Direct entry is when the key is used in its original form, without changing the number of words, their case, order, etc.
Passage entry is the use of all the words from the key phrase in one sentence.
To optimize content for your website, follow these basic rules:
Add synonyms of words included in key phrases to the article.
The optimized text of the site may contain one or more key phrases. In the latter case, among all the keys, high-, medium- and low-frequency ones should be distinguished.
If the key phrase is not composed correctly, implement it into the content in accordance with the rules of the Russian language. For example, the key phrase "order coffee in Novgorod" should be changed to "order coffee in Novgorod". Otherwise, the text will look unnatural.
Add high-frequency keywords to the article title (H1), the Description meta tag, and the Title tag. Be sure to use mid-frequency keywords in subheadings (H2, H3) and at the beginning of the text.
Try to use keywords and phrases evenly, avoiding situations where they are concentrated in only 1-2 paragraphs and are absent from other parts of the article or occur in adjacent sentences.
Use low-frequency phrases no more than 1-2 times or in passages, mid-frequency ones a little more often, and high-frequency ones should be the most popular.
The density of the most frequently used word in the content should be no more than 3-4%. Otherwise, it may be perceived as spam.
Use words from key phrases on the page more often than others. Achieve the highest density in the content (conjunctions and prepositions do not count). Check the density of keys using special services (icom).
Terminology and Basic Rules
The main goal of the owner of the Internet site is to make search engines reflect his project for certain queries. For example, the owner of a coffee shop wants to see his site in the architects email list search for the query "order coffee".
To do this, you will need to optimize the article so that this phrase appears a certain number of times (in the text itself, subheadings, headings, meta tags, Title). The procedure for adding keys to the content, taking into account the terms of the technical task, is its SEO optimization.
How to Optimize Text for a Website
Source: shutterstock.com
To learn more about how to optimize text for a website, you will need to learn the following terms:
Website promotion is a set of actions aimed at bringing an Internet resource to the top positions for specific queries in search engines to attract more users from the desired target audience.
Keyword or phrase - a word or phrase that promotes a website in search engines.
Keyword frequency is the number of times a keyword was searched for in a given period of time (usually a month).
The search results page is the page that displays the search results from a search engine.
TOP-10 — the first page of search results. It usually displays the 10 most relevant Internet sites for the request.
Direct entry is when the key is used in its original form, without changing the number of words, their case, order, etc.
Passage entry is the use of all the words from the key phrase in one sentence.
To optimize content for your website, follow these basic rules:
Add synonyms of words included in key phrases to the article.
The optimized text of the site may contain one or more key phrases. In the latter case, among all the keys, high-, medium- and low-frequency ones should be distinguished.
If the key phrase is not composed correctly, implement it into the content in accordance with the rules of the Russian language. For example, the key phrase "order coffee in Novgorod" should be changed to "order coffee in Novgorod". Otherwise, the text will look unnatural.
Add high-frequency keywords to the article title (H1), the Description meta tag, and the Title tag. Be sure to use mid-frequency keywords in subheadings (H2, H3) and at the beginning of the text.
Try to use keywords and phrases evenly, avoiding situations where they are concentrated in only 1-2 paragraphs and are absent from other parts of the article or occur in adjacent sentences.
Use low-frequency phrases no more than 1-2 times or in passages, mid-frequency ones a little more often, and high-frequency ones should be the most popular.
The density of the most frequently used word in the content should be no more than 3-4%. Otherwise, it may be perceived as spam.
Use words from key phrases on the page more often than others. Achieve the highest density in the content (conjunctions and prepositions do not count). Check the density of keys using special services (icom).