Mistakes That Create a Bad and Ineffective Landing Page
Posted: Sun Feb 02, 2025 9:29 am
There are a lot of criteria by which you need to evaluate the one-page site received from the developers. But it is definitely worth asking questions if the sales page:
illogical design that will definitely not appeal to the target audience, many color accents that, instead of attracting attention, act exactly the opposite;
there is no USP. The user will simply apparel company database leave the page without understanding what is being offered to him;
long text. Longreads are sometimes useful, but not for landing pages;
photo and video content of poor quality or not corresponding to the offer;
the music is loud and inappropriate (the user goes to the page and gets a blow to the eardrums);
Subscription or application forms are complicated, buttons do not work.
The list is far from complete, but the named aspects allow you to immediately assess the quality of the site as questionable. You can't let the landing page float freely - you need to constantly monitor user behavior, analyze the effectiveness of the elements, and make adjustments. It is impossible to give uniform advice, because target audiences are different and react to sales pages in their own way.
How to order turnkey landing page development
In general, the algorithm is as follows:
The customer contacts the contractor and provides clear technical requirements: landing page goals, information about the target audience and business. Examples of sales pages that you like can be given. The terms of work and the price that the customer is willing to pay are indicated.
The webmaster studies the information received and sketches out a rough work plan: the structure of the site, design variations, how the blocks and buttons will be located. A copywriter is most often involved in working on the text content of the resource. In order for the site to turn out to be a single whole, it is best to contact a studio where all work is carried out in a complex.
After agreeing on the technical specifications, the developer dives into the task. He creates a sketch (in a special program or with a pen on a sheet): how the block diagram is built, where the offer is, where the CTA elements are, and so on.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
After the customer approves, work begins directly on the online implementation of the created prototype, which is carried out by programmers and layout designers. The work on creating a landing page is considered complete when the client finally confirms that he is satisfied with everything.
Author of the article
illogical design that will definitely not appeal to the target audience, many color accents that, instead of attracting attention, act exactly the opposite;
there is no USP. The user will simply apparel company database leave the page without understanding what is being offered to him;
long text. Longreads are sometimes useful, but not for landing pages;
photo and video content of poor quality or not corresponding to the offer;
the music is loud and inappropriate (the user goes to the page and gets a blow to the eardrums);
Subscription or application forms are complicated, buttons do not work.
The list is far from complete, but the named aspects allow you to immediately assess the quality of the site as questionable. You can't let the landing page float freely - you need to constantly monitor user behavior, analyze the effectiveness of the elements, and make adjustments. It is impossible to give uniform advice, because target audiences are different and react to sales pages in their own way.
How to order turnkey landing page development
In general, the algorithm is as follows:
The customer contacts the contractor and provides clear technical requirements: landing page goals, information about the target audience and business. Examples of sales pages that you like can be given. The terms of work and the price that the customer is willing to pay are indicated.
The webmaster studies the information received and sketches out a rough work plan: the structure of the site, design variations, how the blocks and buttons will be located. A copywriter is most often involved in working on the text content of the resource. In order for the site to turn out to be a single whole, it is best to contact a studio where all work is carried out in a complex.
After agreeing on the technical specifications, the developer dives into the task. He creates a sketch (in a special program or with a pen on a sheet): how the block diagram is built, where the offer is, where the CTA elements are, and so on.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
After the customer approves, work begins directly on the online implementation of the created prototype, which is carried out by programmers and layout designers. The work on creating a landing page is considered complete when the client finally confirms that he is satisfied with everything.
Author of the article