Decide on a color scheme
Posted: Sun Feb 02, 2025 9:14 am
In web design, it is assumed that the main shade will occupy about 60% of the entire space of the Internet site, the next most important - about 30%, and the accent - 10%.
You can see a visual example of the 60-30-10 rule in action on the QuickSprout website.
13 Tips for Choosing Primary Website Colors
Source: shutterstock.com
The primary color on this resource is blue, the secondary color is green, and the accent color is blue.
By combining all this, you will understand us companies board of directors email list that the optimal number of shades is 3!
Of course, you can use less. But not more. If there are 4 or more shades, the user's task will become more difficult, and the appearance of the site may become repulsive.
Try to achieve contrast. Many users like web resources whose design is based on the contrast of a light background with a darker shade in the foreground. This creates an effect of aesthetic appeal. And our eyes perceive such a combination easier.
If you have already chosen the main color for the site, it is time to learn how to use it correctly. Do not insert it everywhere you can. It already attracts a lot of attention.
The dominant shade should highlight only those elements that you want to draw special attention to from visitors or to encourage them to take some action.
For example, subscribe to updates, fill out a form, call a specified number, etc.
How to choose a website color scheme depending on the tasks being solved
Source: shutterstock.com
The purpose of an accent color is to catch the eye of users, highlighting specific elements among all others.
If you want your design to look professional and interesting, use ready-made color schemes for websites. They usually highlight the most valuable details: subheadings, buttons, quotes.
Areas of use of auxiliary color:
secondary information;
subheadings;
active menu button.
8. Choose the right background color for your website
If you've ever painted or wallpapered your home, you know firsthand the challenges of choosing color schemes.
First of all, the background should be calm. Then it will not put pressure on you, and you will be able to stay in the room for a long time. On the other hand, no one wants their room to be boring and resemble a hospital ward.
The same applies to choosing a background color for your website.
Imagine choosing paint for a country house and a trendy shoe store at the same time. Would you choose two identical jars?
Of course not. After all, these rooms have completely different purposes.
To attract customers' attention to the shelves with goods, bright colors should be used. At the same time, the walls should contrast with the shelves. Then visitors will immediately understand what to pay attention to.
And when you come to your country house, you probably want to relax. And that means the design of the walls and the furnishings in the house should have a relaxing, calming effect.
The choice of background color for a website directly depends on what exactly you want to focus the attention of visitors on. In other words, it is determined by the main purpose of creating this particular resource.
You can see a visual example of the 60-30-10 rule in action on the QuickSprout website.
13 Tips for Choosing Primary Website Colors
Source: shutterstock.com
The primary color on this resource is blue, the secondary color is green, and the accent color is blue.
By combining all this, you will understand us companies board of directors email list that the optimal number of shades is 3!
Of course, you can use less. But not more. If there are 4 or more shades, the user's task will become more difficult, and the appearance of the site may become repulsive.
Try to achieve contrast. Many users like web resources whose design is based on the contrast of a light background with a darker shade in the foreground. This creates an effect of aesthetic appeal. And our eyes perceive such a combination easier.
If you have already chosen the main color for the site, it is time to learn how to use it correctly. Do not insert it everywhere you can. It already attracts a lot of attention.
The dominant shade should highlight only those elements that you want to draw special attention to from visitors or to encourage them to take some action.
For example, subscribe to updates, fill out a form, call a specified number, etc.
How to choose a website color scheme depending on the tasks being solved
Source: shutterstock.com
The purpose of an accent color is to catch the eye of users, highlighting specific elements among all others.
If you want your design to look professional and interesting, use ready-made color schemes for websites. They usually highlight the most valuable details: subheadings, buttons, quotes.
Areas of use of auxiliary color:
secondary information;
subheadings;
active menu button.
8. Choose the right background color for your website
If you've ever painted or wallpapered your home, you know firsthand the challenges of choosing color schemes.
First of all, the background should be calm. Then it will not put pressure on you, and you will be able to stay in the room for a long time. On the other hand, no one wants their room to be boring and resemble a hospital ward.
The same applies to choosing a background color for your website.
Imagine choosing paint for a country house and a trendy shoe store at the same time. Would you choose two identical jars?
Of course not. After all, these rooms have completely different purposes.
To attract customers' attention to the shelves with goods, bright colors should be used. At the same time, the walls should contrast with the shelves. Then visitors will immediately understand what to pay attention to.
And when you come to your country house, you probably want to relax. And that means the design of the walls and the furnishings in the house should have a relaxing, calming effect.
The choice of background color for a website directly depends on what exactly you want to focus the attention of visitors on. In other words, it is determined by the main purpose of creating this particular resource.