What is a low frequency query
Posted: Sun Feb 02, 2025 9:12 am
Queries are words or phrases entered by users into a search engine, which can be either very popular (in which case we are talking about high and medium frequency of their entry) or rare (low frequency).
Specific numerical values of frequency will be different for each topic. And different statistics services will help to determine whether the request for a given phrase is high-, medium- or low-frequency.
The main topic word of the site serves as a travel agency email list reference point. If the number of requests for the target phrase is more than 50% of the number of requests for the main word, this is a high frequency, from 50% to 10% is average, 10% or less is low.
What is a low frequency query
Source: shutterstock.com
It is clear that most companies want to advance in high-frequency keywords, which provide more traffic. Therefore, new sites should definitely not focus exclusively on high-frequency keywords, because they will have to compete with a huge number of more experienced sites that have already earned a rating. And there are only ten places in the TOP, and even here, being below the fifth line can often be fraught with problems with traffic, to say nothing of positions in the second ten.
For example, dreaming of getting to the top of the search results for the phrase "buy a school uniform in Moscow", the owner of a web resource will face the need to compete with hundreds of sites, because the capital has a huge number of stores offering suits for schoolchildren. Moreover, many companies probably have good opportunities for promotion (for example, they have a whole staff of cool SEO specialists, solid budgets). So is it worth entering into a tough fight that will be beyond your strength? The competition for high-frequency keywords is huge.
Specific numerical values of frequency will be different for each topic. And different statistics services will help to determine whether the request for a given phrase is high-, medium- or low-frequency.
The main topic word of the site serves as a travel agency email list reference point. If the number of requests for the target phrase is more than 50% of the number of requests for the main word, this is a high frequency, from 50% to 10% is average, 10% or less is low.
What is a low frequency query
Source: shutterstock.com
It is clear that most companies want to advance in high-frequency keywords, which provide more traffic. Therefore, new sites should definitely not focus exclusively on high-frequency keywords, because they will have to compete with a huge number of more experienced sites that have already earned a rating. And there are only ten places in the TOP, and even here, being below the fifth line can often be fraught with problems with traffic, to say nothing of positions in the second ten.
For example, dreaming of getting to the top of the search results for the phrase "buy a school uniform in Moscow", the owner of a web resource will face the need to compete with hundreds of sites, because the capital has a huge number of stores offering suits for schoolchildren. Moreover, many companies probably have good opportunities for promotion (for example, they have a whole staff of cool SEO specialists, solid budgets). So is it worth entering into a tough fight that will be beyond your strength? The competition for high-frequency keywords is huge.