In the area of online marketing, customer ratings and online reviews also play an important role. They support local SEO and ensure a higher ranking in the organic search results. Positive online ratings bring your company more attention and a higher click rate for your website , which in turn also improves the ranking position.
It should be essential for every company to have a Google My Business entry . This is the only way you, as the owner of the company or entry, can respond to reviews and answer them. You can use the croatia phone number data Google My Business entry to reach your – potential – customers via address, website address, contact details and opening hours, thus offering added value . However, you should not rely solely on your presence on Google. Although the importance of Google is increasing in terms of online reviews, industry-specific review portals can also help you acquire new customers. Reviews from other portals are clearly displayed in your Google My Business entry for all users and can therefore be seen as further proof of trust .
SEO word from letters
Online reviews add value to your online marketing in the area of local SEO
Google recognizes online reviews as so-called user -generated content . If you, as the owner of the company, respond to reviews you receive and thus interact directly with your customers , you signal to Google that you are offering your customers added value and can achieve a higher ranking in the organic search results. This gives you an advantage over other providers and the competition in the region.
Therefore, you should consider online reviews as an aspect of your online marketing and search engine optimization . Especially in the area of local SEO, small and medium-sized companies benefit from reviews in order to be found regionally by potential customers.