Once you have created your basic concept up to this point, the web design takes place . This includes the structuring and visual implementation of elements on your website. For this purpose, layouts are created as part of a screen design that show how your website could look on a screen. These prototypes must then be developed to the point where they are not only user-friendly, but also feasible in technical development and meet SEO requirements.
7. Search engine optimization
In order to achieve a good ranking in search engines with your website, you should carry out on-page optimization . In this context, the quality of your content becomes particularly clear, because Google follows the principle of ranking those websites better that offer users clear added value.
You should also provide Google with structured data, for example benin phone number data by incorporating an important keyword into your subheadings and setting internal links.
Keywords are another key to success . Conduct comprehensive keyword research and include relevant keywords in your website. This will help the search engine understand what your website content is about. However, you shouldn't overdo it with your keyword density. Google warns against "keyword spamming" and too many word repetitions and an unnatural reading flow also have a negative effect on the user experience.
Meta title and meta description are the most important meta information. Together they make up the search snippet , i.e. the search result displayed by Google in text form. You should integrate at least one keyword in the meta title and meta description to improve your ranking.
Ultimately, it's all about the user experience. In order to create a positive user experience with your website and achieve a good ranking, it must be highly usable. This includes technical aspects such as the loading time of your website. This can be improved by programmatically optimizing your images, among other things.