Types of sharers that you can reach particularly well with such content:
Posted: Sun Feb 02, 2025 5:57 am
How entertaining you make information that is actually very factual also depends on who you want to address in particular, what your specific target groups are like - beyond the rough typology presented here. For networkers and pioneers , an entertaining, aesthetically sophisticated presentation is more important than for most collectors or experts . This does not have to be related to the industry, but you will most likely find more pioneers among creatives or fashion designers, for example , than among accountants or tax consultants - but this does not necessarily have to be the case.
Need 3: Self-affirmation, meaning and self-identity formation
There are people who post photos of exclusive places and locations just to prove their own privileged position. They want to distance themselves from those who they do not consider to be equal, as well as to demonstrate their membership in a certain group. A sense of personal importance is very important to many people. They define their identity and bc data their own right to exist through what they share. They want to give others a sense of what is important to them and present themselves as they would like to be seen. Certain professional groups are particularly susceptible to this, and many play along with such games, although they maintain a humorous, ironic distance from them. But of course this also forms an identity. Not needing a status symbol is also a status symbol.
If you want to address such needs, you can do so by using similar symbols of belonging to the same group. Linguistic codes, a certain way of expressing yourself and the right, exclusive content will also convince your recipients. For certain target groups, a very high-quality appearance and well-mannered language are part of this. Others, however, will be put off by you presenting yourself next to your luxury car in your profile picture. It makes a difference whether you want to address sales staff from the automotive industry, for example, or, say, organic farmers. But you give importance to all of these multipliers if you provide them with content that, when passed on, gives them importance.
Types of sharers that you can reach particularly well with such content:
Wanting to belong is one of the strongest human needs. Therefore, what has been described actually applies to all of the types mentioned , but the extent to which it is expressed is very individual. Identity formation does not refer to a specific identity or to what it is that gives meaning to the person passing it on. However, if you want to intentionally provoke and polarize in what you share, then this is an approach that is particularly good for activating provocateurs . But be careful: This does not always have to be to your advantage, and provocateurs are not always the most popular recommenders who are trusted by a large number of people. However, they can usually generate attention and controversial discussions quite well and quickly.
Need 3: Self-affirmation, meaning and self-identity formation
There are people who post photos of exclusive places and locations just to prove their own privileged position. They want to distance themselves from those who they do not consider to be equal, as well as to demonstrate their membership in a certain group. A sense of personal importance is very important to many people. They define their identity and bc data their own right to exist through what they share. They want to give others a sense of what is important to them and present themselves as they would like to be seen. Certain professional groups are particularly susceptible to this, and many play along with such games, although they maintain a humorous, ironic distance from them. But of course this also forms an identity. Not needing a status symbol is also a status symbol.
If you want to address such needs, you can do so by using similar symbols of belonging to the same group. Linguistic codes, a certain way of expressing yourself and the right, exclusive content will also convince your recipients. For certain target groups, a very high-quality appearance and well-mannered language are part of this. Others, however, will be put off by you presenting yourself next to your luxury car in your profile picture. It makes a difference whether you want to address sales staff from the automotive industry, for example, or, say, organic farmers. But you give importance to all of these multipliers if you provide them with content that, when passed on, gives them importance.
Types of sharers that you can reach particularly well with such content:
Wanting to belong is one of the strongest human needs. Therefore, what has been described actually applies to all of the types mentioned , but the extent to which it is expressed is very individual. Identity formation does not refer to a specific identity or to what it is that gives meaning to the person passing it on. However, if you want to intentionally provoke and polarize in what you share, then this is an approach that is particularly good for activating provocateurs . But be careful: This does not always have to be to your advantage, and provocateurs are not always the most popular recommenders who are trusted by a large number of people. However, they can usually generate attention and controversial discussions quite well and quickly.