Learning from the past for optimized call-to-actions for the future
Posted: Sun Feb 02, 2025 4:02 am
To prepare for the future, you have to know your own past. So look at the click rates of your last newsletter or your current website. Try to recognize patterns: When was a call to action particularly successful? What was the content like? What was the design like? What did the button look like?
The end goal should not be lost sight of. If the click rate was high, but nothing was bought, for example, then the error is certainly not in the click element, but in the offer itself, which was not attractive enough.
When looking at the current design and content, is the added senegal phone number data value clearly visible? Is the CTA clearly visible and clickable? Does the design take the target group into account sufficiently? For serious topics, for example, colorful flashing buttons do not convey an appropriate image. Are the font size and color easy to read? Is the button responsive and easy to see and click on, even on smartphones?
Also look at the click elements of competitors and other websites. How would you react? Which ones particularly catch your eye (positively)? You can certainly get inspiration from others.
In order to achieve an optimal solution, it is advisable to create different test variants in the next step and use several A/B tests to find the best solution for your target group.
Possible variations for buttons:
Text Style : Normal/Bold/Italic, Font Size, Font Color
Text Content : Test different labels such as general (click here, buy now) and compare them with individual labels (go to blog post, buy the iPad now, sign up for training)
Button appearance : size, shape, color, integrated icons, effects
Button placement : place at different locations on the website or newsletter
Try out different variations and continue to optimize based on the click rate.
The end goal should not be lost sight of. If the click rate was high, but nothing was bought, for example, then the error is certainly not in the click element, but in the offer itself, which was not attractive enough.
When looking at the current design and content, is the added senegal phone number data value clearly visible? Is the CTA clearly visible and clickable? Does the design take the target group into account sufficiently? For serious topics, for example, colorful flashing buttons do not convey an appropriate image. Are the font size and color easy to read? Is the button responsive and easy to see and click on, even on smartphones?
Also look at the click elements of competitors and other websites. How would you react? Which ones particularly catch your eye (positively)? You can certainly get inspiration from others.
In order to achieve an optimal solution, it is advisable to create different test variants in the next step and use several A/B tests to find the best solution for your target group.
Possible variations for buttons:
Text Style : Normal/Bold/Italic, Font Size, Font Color
Text Content : Test different labels such as general (click here, buy now) and compare them with individual labels (go to blog post, buy the iPad now, sign up for training)
Button appearance : size, shape, color, integrated icons, effects
Button placement : place at different locations on the website or newsletter
Try out different variations and continue to optimize based on the click rate.