10 reasons not to use logo creation apps for your businessHome Blog Branding 10 reasons not to use logo creation apps fo
Posted: Sat Feb 01, 2025 10:54 am
Logo maker apps are programs or digital tools that allow people to create their own logos for their businesses or projects without the help of a professional designer. They usually provide a variety of tools and resources, such as pre-made templates, icons, and typefaces, that can be used to customize and create a brand.
However, there are several reasons why you should avoid this type of strategy in your company, some of which include:
Usage rights
Many apps do not provide full usage rights for the logos they create, which means your company may not be allowed to use them commercially, or may not be able to register them with the patent and trademark office.
Lack of customization
Logo maker apps often provide pre-made options, which limits your ability to create a unique and personalized visual identity for your business.
Limited quality
The quality of logos created with these applications may be bank data limited due to the tools and features available.
Limited to one platform
Some applications are only available for use on a single platform, which may limit your company's ability to use the logo across different mediums.
Use for different purposes such as printed and digital may present color differences and even low resolution, making the logo distorted and blurry.
Lack of support
Many apps don't offer customer support, which can be a problem if you need help getting information or making changes to your brand.
Non-adaptive logo
Most of these applications do not allow the logo to be adapted to different sizes and formats, which can seriously hinder the application of the brand in various situations.
Lack of creativity
When using these applications, creativity is restricted, which can result in a logo that is similar to others already on the market.
Lack of professionalism
When using an app to create a logo, it can lack professionalism and be seen as an “amateurish” choice. This can be detrimental to the company’s image, generating low trust in customers and thus leading to the loss of customers.
Furthermore, professionals will know how to apply conceptual techniques to the logo, such as color theory, typographic concepts and many other techniques that aim to reach a specific target audience.
Most people who use these applications are not aware of such theories, which can result in logos that do not meet the company's target audience at all.
The logo cannot be revised
Most of these apps do not allow a professional designer to review or make changes to the logo after it is created.
However, there are several reasons why you should avoid this type of strategy in your company, some of which include:
Usage rights
Many apps do not provide full usage rights for the logos they create, which means your company may not be allowed to use them commercially, or may not be able to register them with the patent and trademark office.
Lack of customization
Logo maker apps often provide pre-made options, which limits your ability to create a unique and personalized visual identity for your business.
Limited quality
The quality of logos created with these applications may be bank data limited due to the tools and features available.
Limited to one platform
Some applications are only available for use on a single platform, which may limit your company's ability to use the logo across different mediums.
Use for different purposes such as printed and digital may present color differences and even low resolution, making the logo distorted and blurry.
Lack of support
Many apps don't offer customer support, which can be a problem if you need help getting information or making changes to your brand.
Non-adaptive logo
Most of these applications do not allow the logo to be adapted to different sizes and formats, which can seriously hinder the application of the brand in various situations.
Lack of creativity
When using these applications, creativity is restricted, which can result in a logo that is similar to others already on the market.
Lack of professionalism
When using an app to create a logo, it can lack professionalism and be seen as an “amateurish” choice. This can be detrimental to the company’s image, generating low trust in customers and thus leading to the loss of customers.
Furthermore, professionals will know how to apply conceptual techniques to the logo, such as color theory, typographic concepts and many other techniques that aim to reach a specific target audience.
Most people who use these applications are not aware of such theories, which can result in logos that do not meet the company's target audience at all.
The logo cannot be revised
Most of these apps do not allow a professional designer to review or make changes to the logo after it is created.