Application areas of marketing
Posted: Sat Feb 01, 2025 10:54 am
Today, a very tough competitive environment has been formed, so companies need to make efforts to monetize relationships with different audiences. Let's consider the main areas of marketing application:
Products and services. This is the most popular area, which involves working with various products and brands aimed at B2B and B2C audiences.
Organizations. Marketing activities can be directed at commercial, non-commercial, and government organizations.
Share capital. Here the goal of marketing is the shareholder value of the enterprise, which can be very high, despite the actual financial results of the company.
Politics. The activity in question benin email listmay be aimed at improving the positions and increasing the popularity of parties, deputies, presidents and individual politicians. Many believe that business rules do not apply in this area. However, marketing is still very often used in politics to achieve a variety of goals.
Internal Marketing. This area was formed as a result of the emergence of the branding concept, which, as it became clear during its implementation, can be used not only for external audiences, but also for the employees of the company itself. Investments in internal marketing quickly pay off due to the use of various tools from traditional areas of advertising efforts.
Increasing employee engagement
Ideas. To sell ideas, you need to package and promote them correctly. This requires finding a target audience, expanding distribution, and using effective marketing promotion tools.
Territories. Marketing efforts related to ensuring competitiveness and increasing profits from target audiences can be directed to territories (regions, cities, regions and entire countries). This allows attracting tourists, entrepreneurs and investors.
Personality. With the advent of freelancing, many people realized that they can earn money not only as employees, but also as self-employed and individual entrepreneurs. As a result, another area of marketing application was formed - personality. To get more orders, a person needs to stand out from the competition. Special marketing tools and methods have been developed for this.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience.
Products and services. This is the most popular area, which involves working with various products and brands aimed at B2B and B2C audiences.
Organizations. Marketing activities can be directed at commercial, non-commercial, and government organizations.
Share capital. Here the goal of marketing is the shareholder value of the enterprise, which can be very high, despite the actual financial results of the company.
Politics. The activity in question benin email listmay be aimed at improving the positions and increasing the popularity of parties, deputies, presidents and individual politicians. Many believe that business rules do not apply in this area. However, marketing is still very often used in politics to achieve a variety of goals.
Internal Marketing. This area was formed as a result of the emergence of the branding concept, which, as it became clear during its implementation, can be used not only for external audiences, but also for the employees of the company itself. Investments in internal marketing quickly pay off due to the use of various tools from traditional areas of advertising efforts.
Increasing employee engagement
Ideas. To sell ideas, you need to package and promote them correctly. This requires finding a target audience, expanding distribution, and using effective marketing promotion tools.
Territories. Marketing efforts related to ensuring competitiveness and increasing profits from target audiences can be directed to territories (regions, cities, regions and entire countries). This allows attracting tourists, entrepreneurs and investors.
Personality. With the advent of freelancing, many people realized that they can earn money not only as employees, but also as self-employed and individual entrepreneurs. As a result, another area of marketing application was formed - personality. To get more orders, a person needs to stand out from the competition. Special marketing tools and methods have been developed for this.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience.