How to Optimize Video Ads for Generationuccess
Posted: Sat Feb 01, 2025 10:49 am
So if a rep has a high level of activity but a small pipeline, chances are their gap lies somewhere in their prospecting, messaging, or value definition motions. Alternatively, if they have a high level of activity, a lot of deals in their pipeline but are struggling to generate revenue, chances are that their challenges may sit further down the funnel; in issues like discovery quality, negotiation or creating a sense of urgency in the mind of the customer.
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2. It empowers you to reward the right behaviors. Effort and focus should be celebrated, even in advance of the final outcome. While the result may be delayed due to skill gaps or market conditions, when you recognize winning behaviors, you’ll get more of them. 3. It helps you manage up the chain. Think about when your VP or CEO asks you why you’re not hitting your targets.