Addressing your ideal customers: Content is king still applies
Posted: Sat Feb 01, 2025 9:39 am
An eventful and challenging year is behind us and 2022 also has some new and exciting things in store for all of us. Much has changed, others remain constant. This also includes the key learnings from our inbound marketing blog. In this article, we have summarized the most important findings from the past year for you.
Inbound is based on content. This is how you gambling data uae attract visitors and convince them. How does it work? Your content must fit your target groups and buyer personas. People are at the heart of content marketing, so you should always align your content strategy with them.
Deliver informative and useful content that builds on one another and links content logically. In this way, you gradually create topic complexes that allow readers to take a closer look at the respective topics - so-called topic clusters. These consist of pillar content - the central main topic - and the associated cluster content - the subtopics.
Inbound_Marketing_Themencluster_ZW_170712Inbound Marketing Topic Cluster
How to create a topic cluster
Find out what concerns your buyer personas through surveys, interviews and research. Try to pinpoint around 5-10 main problems.
Create topic areas to which the problems can be assigned.
Use keyword research to assign subtopics to your main topics. Focus on long tail keywords. These are less competitive than short head keywords and provide detailed search results.
Fill your categories with possible headings.
Inbound is based on content. This is how you gambling data uae attract visitors and convince them. How does it work? Your content must fit your target groups and buyer personas. People are at the heart of content marketing, so you should always align your content strategy with them.
Deliver informative and useful content that builds on one another and links content logically. In this way, you gradually create topic complexes that allow readers to take a closer look at the respective topics - so-called topic clusters. These consist of pillar content - the central main topic - and the associated cluster content - the subtopics.
Inbound_Marketing_Themencluster_ZW_170712Inbound Marketing Topic Cluster
How to create a topic cluster
Find out what concerns your buyer personas through surveys, interviews and research. Try to pinpoint around 5-10 main problems.
Create topic areas to which the problems can be assigned.
Use keyword research to assign subtopics to your main topics. Focus on long tail keywords. These are less competitive than short head keywords and provide detailed search results.
Fill your categories with possible headings.