What are the advantages of integrated marketing communications?
Posted: Sat Feb 01, 2025 9:34 am
Information about a brand and its product may differ across different messages. If contradictions are found, this creates a negative impression of the company.
To avoid this, it is useful to apply the concept of integrated marketing communications (IMC). This is the development of a coordinated strategy based on the company's positioning. The brand communicates with different segments of its target audience, providing them with a uniform message.
This approach increases the effectiveness of the promotional mix. Coordinated messages look integral and convincing. Various marketing communications tools do not conflict with each other, but complement and reinforce each other, which creates a synergistic effect.
Why is it important to keep your guatemala email list marketing communications tools up to date?
Interaction with the public can have both positive and negative effects on a company. Examples include Reebok’s collaboration with Zalina Marshenkulova on the “Stop the Needle of Male Approval” project, or Apple’s decision to remove the charger from the iPhone as part of its stated goal of protecting the environment. In both cases, it did more harm than good to the companies.
To avoid such negative consequences, it is necessary to ensure that marketing communications are relevant. Before posting a message, you should pay attention to the following aspects:
Product or service availability. Make sure you have the exact product or service you are posting about in stock.
Relevance of information. Check that the information provided is up-to-date and that the prices correspond to those indicated in the advertisement.
Reputation: Make sure that the information in the message does not damage the company's reputation.
Lack of skepticism. Make sure the message is clear and does not conflict with recent negative events.
Ability to deliver on promises. It is also important to make sure that the service is able to deliver everything that is advertised.
What new formats of marketing communications are popular today?
Developing effective offers for today's target audience is not an easy task. Innovative forms of marketing communications are increasingly valued in promoting products and strengthening customer loyalty. Among them are the following:
Event marketing: used to support a company's image and promote products through the organization of memorable events.
Children's marketing. The characteristics of children's audiences (quick reactions, limited life experience and poorly developed counteraction mechanisms) make this group of clients especially attractive to modern companies.
Promotions. With the help of promotion you can achieve a quick effect, whether it is promoting a new product or reminding about an existing one.
Merchandising. Various merchandising tools, including non-verbal communication, help attract customers' attention to products at points of sale.
Packaging. Nowadays, it is given more and more importance due to the spread of self-service in retail sales. Customers are ready to pay their money for convenience, design and prestige of quality packaging.
To avoid this, it is useful to apply the concept of integrated marketing communications (IMC). This is the development of a coordinated strategy based on the company's positioning. The brand communicates with different segments of its target audience, providing them with a uniform message.
This approach increases the effectiveness of the promotional mix. Coordinated messages look integral and convincing. Various marketing communications tools do not conflict with each other, but complement and reinforce each other, which creates a synergistic effect.
Why is it important to keep your guatemala email list marketing communications tools up to date?
Interaction with the public can have both positive and negative effects on a company. Examples include Reebok’s collaboration with Zalina Marshenkulova on the “Stop the Needle of Male Approval” project, or Apple’s decision to remove the charger from the iPhone as part of its stated goal of protecting the environment. In both cases, it did more harm than good to the companies.
To avoid such negative consequences, it is necessary to ensure that marketing communications are relevant. Before posting a message, you should pay attention to the following aspects:
Product or service availability. Make sure you have the exact product or service you are posting about in stock.
Relevance of information. Check that the information provided is up-to-date and that the prices correspond to those indicated in the advertisement.
Reputation: Make sure that the information in the message does not damage the company's reputation.
Lack of skepticism. Make sure the message is clear and does not conflict with recent negative events.
Ability to deliver on promises. It is also important to make sure that the service is able to deliver everything that is advertised.
What new formats of marketing communications are popular today?
Developing effective offers for today's target audience is not an easy task. Innovative forms of marketing communications are increasingly valued in promoting products and strengthening customer loyalty. Among them are the following:
Event marketing: used to support a company's image and promote products through the organization of memorable events.
Children's marketing. The characteristics of children's audiences (quick reactions, limited life experience and poorly developed counteraction mechanisms) make this group of clients especially attractive to modern companies.
Promotions. With the help of promotion you can achieve a quick effect, whether it is promoting a new product or reminding about an existing one.
Merchandising. Various merchandising tools, including non-verbal communication, help attract customers' attention to products at points of sale.
Packaging. Nowadays, it is given more and more importance due to the spread of self-service in retail sales. Customers are ready to pay their money for convenience, design and prestige of quality packaging.