1. How to write in the language of benefits?
Posted: Sat Feb 01, 2025 8:55 am
Top 9 posts in 2015
In the article you will read about:
Apparently year-end summaries only click well after the holidays. Too bad. I'll take the risk!
Apparently year-end summaries only click well after the holidays. Too bad. I'll take the risk!
The number of readers on the blog is constantly growing (maybe you've only been with me for a short time?), and we know very well what it's like to read old posts. I'd better remind you of them, because it may turn out that Facebook or Twitter algorithms didn't let you see them earlier!
(Psst… if so, sign up for my newsletter. There's some interesting content there! You america rcs data can find the form next to it)
In 2015 I published 35 posts. I planned to do a lot more, but the blog had a break for a few months (sic!) due to moving to my own domain and a few other adversities. Because of that I also lost all my likes, so the number of likes under individual posts may be misleading for you. However, I pulled only the audience favorites from Google Analytics.
Copywriting is one of my favorite topics. This post is one of the most popular in its category. I find the language of benefits poorly described on the web, so I shared my method of identifying benefits based on sociological research.
2. Copywriting dictates design, not the other way around
Controversial thesis in the title, while the article itself deals with the need to maintain consistency between the appearance of the website and the content that is to be found on it. Otherwise, there is no success.
3. About the feeling of imperfection
This article was written as a record of my speech at one of the conferences, which was very well received. It deals with the Impostor Syndrome, which makes us feel inferior when we shouldn't.
In the article you will read about:
Apparently year-end summaries only click well after the holidays. Too bad. I'll take the risk!
Apparently year-end summaries only click well after the holidays. Too bad. I'll take the risk!
The number of readers on the blog is constantly growing (maybe you've only been with me for a short time?), and we know very well what it's like to read old posts. I'd better remind you of them, because it may turn out that Facebook or Twitter algorithms didn't let you see them earlier!
(Psst… if so, sign up for my newsletter. There's some interesting content there! You america rcs data can find the form next to it)
In 2015 I published 35 posts. I planned to do a lot more, but the blog had a break for a few months (sic!) due to moving to my own domain and a few other adversities. Because of that I also lost all my likes, so the number of likes under individual posts may be misleading for you. However, I pulled only the audience favorites from Google Analytics.
Copywriting is one of my favorite topics. This post is one of the most popular in its category. I find the language of benefits poorly described on the web, so I shared my method of identifying benefits based on sociological research.
2. Copywriting dictates design, not the other way around
Controversial thesis in the title, while the article itself deals with the need to maintain consistency between the appearance of the website and the content that is to be found on it. Otherwise, there is no success.
3. About the feeling of imperfection
This article was written as a record of my speech at one of the conferences, which was very well received. It deals with the Impostor Syndrome, which makes us feel inferior when we shouldn't.