Examples of ARPU calculation and similar metrics
Posted: Sat Feb 01, 2025 5:49 am
ARPU Definition for a Business That Developed a Smartphone Game
Let's say a company has released its game for smartphones. The program is free, but it has built-in purchases of in-game currency.
Over the past month, the app was downloaded 1,359 times. The total revenue from it was $89. To determine the average revenue per user, we can use the ARPU formula:
ARPU = 89/1359
ARPU = $0.06
This gives us an ARPU value of $0.06, which is the average revenue each player brings in per month.
Defining ARPPU for a Fitness App
Let's say a fitness app venezuela email list was released four months ago. It offers three pricing plans: $20, $40, and $70. There's also an option to try out a week-long trial without some features. The goal is not only to calculate ARPPU, but also to determine which plan is most popular and compare the current month's numbers to the previous month's.
During the current month, the company received $104,000 in revenue from the application, and the number of users who paid for the tariff reached 1,500 people. To calculate ARPPU, we use the formula:
ARPPU for the current month = 104,000/1500 = $69.3
The previous month's revenue was $87,000 and the number of paying users was 1,000. So, the ARPPU for the previous month is: 87,000 / 1,350 = $64.
Comparing the data of two months, it is obvious that the number of users has increased, as well as the number of customers who made purchases. This indicates that the advertising campaigns to attract consumers were successful.
Note that the average income for both months was around $70, indicating that users are mostly choosing the $70 plan.
ARPDAU Definition for Clothing Store App
Let's say a clothing store launched its app that sells the brand's products. The number of users increased significantly within a month due to advertising on social networks and on the website. The app began actively offering discounts, which stimulated purchases.
Customer value
Source: shutterstock.com
It is necessary to find out how much the average profit per day differed during the discount period from the days without them.
During the discounts, 1895 new users came to the store during the day, and the income reached $200 thousand. Considering that the total number of users is 33 thousand people, of which 1745 made purchases during the day, we will calculate ARPDAU:
Let's say a company has released its game for smartphones. The program is free, but it has built-in purchases of in-game currency.
Over the past month, the app was downloaded 1,359 times. The total revenue from it was $89. To determine the average revenue per user, we can use the ARPU formula:
ARPU = 89/1359
ARPU = $0.06
This gives us an ARPU value of $0.06, which is the average revenue each player brings in per month.
Defining ARPPU for a Fitness App
Let's say a fitness app venezuela email list was released four months ago. It offers three pricing plans: $20, $40, and $70. There's also an option to try out a week-long trial without some features. The goal is not only to calculate ARPPU, but also to determine which plan is most popular and compare the current month's numbers to the previous month's.
During the current month, the company received $104,000 in revenue from the application, and the number of users who paid for the tariff reached 1,500 people. To calculate ARPPU, we use the formula:
ARPPU for the current month = 104,000/1500 = $69.3
The previous month's revenue was $87,000 and the number of paying users was 1,000. So, the ARPPU for the previous month is: 87,000 / 1,350 = $64.
Comparing the data of two months, it is obvious that the number of users has increased, as well as the number of customers who made purchases. This indicates that the advertising campaigns to attract consumers were successful.
Note that the average income for both months was around $70, indicating that users are mostly choosing the $70 plan.
ARPDAU Definition for Clothing Store App
Let's say a clothing store launched its app that sells the brand's products. The number of users increased significantly within a month due to advertising on social networks and on the website. The app began actively offering discounts, which stimulated purchases.
Customer value
Source: shutterstock.com
It is necessary to find out how much the average profit per day differed during the discount period from the days without them.
During the discounts, 1895 new users came to the store during the day, and the income reached $200 thousand. Considering that the total number of users is 33 thousand people, of which 1745 made purchases during the day, we will calculate ARPDAU: