IT Team for Marketing: A Powerful Combination for Success
Posted: Sat Feb 01, 2025 5:47 am
In the digital age, collaboration between IT and Marketing teams has become crucial to business success. As digital marketing evolves, it’s common for Marketing teams to be brimming with innovative ideas, but they often lack the technical expertise needed to turn those ideas into concrete actions. This is where partnering with the IT team becomes invaluable, as their technical expertise fills the gap, transforming creative concepts into practical reality. In this article, we’ll explore the synergy between these teams, highlighting how this combination can boost your business!
How IT Teams Can Boost Digital Marketing
Technical SEO Settings
Technical SEO is a set of practices that aim to hungary number dataset a website's performance in Google search results. There's no point in the marketing team creating the best posts if your company's website is not optimized, because the content won't be delivered! The IT team can help digital marketing optimize the company's website for technical SEO by taking the following actions:
Configure your site to meet Google's SEO standards. This includes ensuring that your site has a relevant title and meta description, that your internal links are well-structured, and that your site is secure and fast.
Implement technical SEO best practices. This includes creating a sitemap, setting up redirects, optimizing images, and using schema markup.
Monitor your website's performance in relation to technical SEO. This includes using SEO tools to track your website's positions in search results and identify opportunities for improvement.
Here at InCuca we have several articles that talk only about Technical SEO, you can read more about it here: Technical SEO: what it is and how to adapt your website
Automations and Platform Integrations Settings
Automations and platform integrations can help businesses save time and resources by automating repetitive tasks and integrating different platforms and tools. IT can help marketing set up automations and platform integrations, including:
Automate digital marketing tasks. This includes tasks such as creating and sending emails, publishing content on social media, tracking results, and other repetitive activities.
Integrate different platforms. This can help companies create a more seamless experience for their customers and internal teams by collecting data from different channels in the right way. The IT team can ensure that there is no duplication of data or forgotten data, and that integrations are occurring in the best way, for example between CRM and other marketing management software such as RD Station or HubsPot.
Integrate digital marketing with other areas of the business. This can help companies gain a more holistic view of their customers and improve the efficiency of their processes.
How IT Teams Can Boost Digital Marketing
Technical SEO Settings
Technical SEO is a set of practices that aim to hungary number dataset a website's performance in Google search results. There's no point in the marketing team creating the best posts if your company's website is not optimized, because the content won't be delivered! The IT team can help digital marketing optimize the company's website for technical SEO by taking the following actions:
Configure your site to meet Google's SEO standards. This includes ensuring that your site has a relevant title and meta description, that your internal links are well-structured, and that your site is secure and fast.
Implement technical SEO best practices. This includes creating a sitemap, setting up redirects, optimizing images, and using schema markup.
Monitor your website's performance in relation to technical SEO. This includes using SEO tools to track your website's positions in search results and identify opportunities for improvement.
Here at InCuca we have several articles that talk only about Technical SEO, you can read more about it here: Technical SEO: what it is and how to adapt your website
Automations and Platform Integrations Settings
Automations and platform integrations can help businesses save time and resources by automating repetitive tasks and integrating different platforms and tools. IT can help marketing set up automations and platform integrations, including:
Automate digital marketing tasks. This includes tasks such as creating and sending emails, publishing content on social media, tracking results, and other repetitive activities.
Integrate different platforms. This can help companies create a more seamless experience for their customers and internal teams by collecting data from different channels in the right way. The IT team can ensure that there is no duplication of data or forgotten data, and that integrations are occurring in the best way, for example between CRM and other marketing management software such as RD Station or HubsPot.
Integrate digital marketing with other areas of the business. This can help companies gain a more holistic view of their customers and improve the efficiency of their processes.