Concentrated Marketing: Goals, Objectives, Tools and Implementation Stages
Posted: Sat Feb 01, 2025 4:38 am
What is it? Concentrated marketing is a promotion strategy based on a highly specialized product/service and audience. This is when a company chooses one position and bets on it, advertising in a small niche market. For example, maternity products, a craft beer restaurant, a sports bar for football fans.
What are the advantages? Thanks to a limited circle of users, the brand is strengthened in the market, increases user loyalty, and, accordingly, slowly but surely increases profits. However, concentrated marketing also has risks…
The article explains:
Types of Marketing
Differences between bahrain email list concentrated and mass marketing
Examples of concentrated marketing
Objectives of concentrated marketing
Objectives of concentrated marketing
When to Use Concentrated Marketing
Concentrated Marketing Tools
4 stages of implementation of concentrated marketing
Advantages and Disadvantages of Concentrated Marketing
Frequently Asked Questions About Concentrated Marketing
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
Types of Marketing
The target market segment includes categories of consumers whose needs can be fully satisfied by the offered product, due to which the company receives the greatest income. By studying the target segment, the company finds ways to improve the product to ensure that it fully meets the needs of the audience.
At the same time, the information obtained can be used to optimize marketing activities by finding out how interested consumers are in making a purchase and what influences their decision.
Taking into account the specifics of promoting specific products, three main strategies for market coverage are most often considered: undifferentiated, differentiated and concentrated marketing.
Undifferentiated (mass) marketing
In this policy, consumers are not divided into categories or there are no significant differences between them. This method of promoting products means that it is preferable for a company to implement a set of marketing actions within the entire market, in relation to all buyers, using the same marketing mechanisms.
Undifferentiated Marketing
Source: shutterstock.com
The mass marketing strategy is appropriate in a homogeneous market, where most consumers equally need the offered product. In this case, the main task of the company is to influence the audience as a whole and to form a universal trade offer to achieve the highest level of sales.
For a mass marketing strategy to produce the best results, it is necessary to:
few competitors in the industry;
weak product differentiation;
high price elasticity of demand;
limited range of marketing channels;
economies of scale.
Among well-known brands, mass marketing is used by, among others, Coca-Cola and Colgate.
What are the advantages? Thanks to a limited circle of users, the brand is strengthened in the market, increases user loyalty, and, accordingly, slowly but surely increases profits. However, concentrated marketing also has risks…
The article explains:
Types of Marketing
Differences between bahrain email list concentrated and mass marketing
Examples of concentrated marketing
Objectives of concentrated marketing
Objectives of concentrated marketing
When to Use Concentrated Marketing
Concentrated Marketing Tools
4 stages of implementation of concentrated marketing
Advantages and Disadvantages of Concentrated Marketing
Frequently Asked Questions About Concentrated Marketing
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
Types of Marketing
The target market segment includes categories of consumers whose needs can be fully satisfied by the offered product, due to which the company receives the greatest income. By studying the target segment, the company finds ways to improve the product to ensure that it fully meets the needs of the audience.
At the same time, the information obtained can be used to optimize marketing activities by finding out how interested consumers are in making a purchase and what influences their decision.
Taking into account the specifics of promoting specific products, three main strategies for market coverage are most often considered: undifferentiated, differentiated and concentrated marketing.
Undifferentiated (mass) marketing
In this policy, consumers are not divided into categories or there are no significant differences between them. This method of promoting products means that it is preferable for a company to implement a set of marketing actions within the entire market, in relation to all buyers, using the same marketing mechanisms.
Undifferentiated Marketing
Source: shutterstock.com
The mass marketing strategy is appropriate in a homogeneous market, where most consumers equally need the offered product. In this case, the main task of the company is to influence the audience as a whole and to form a universal trade offer to achieve the highest level of sales.
For a mass marketing strategy to produce the best results, it is necessary to:
few competitors in the industry;
weak product differentiation;
high price elasticity of demand;
limited range of marketing channels;
economies of scale.
Among well-known brands, mass marketing is used by, among others, Coca-Cola and Colgate.