How to assemble product kits to increase your sales
Posted: Thu Jan 30, 2025 5:39 am
Think about it: if a store offers 3 products separately for the combined price of R$300 or a kit with the same products for R$230, which of these options is the most attractive? Probably the second one, right? Especially if we are talking about kits of complementary products.
These kits stand out from other combinations because they focus on assembling sets of similar products. The goal is not to sell at all costs, but rather to offer a package of goods that are related and coherent for the customer.
In this post, we will talk a little more about the concept of complementary products and how to create your own combinations. Enjoy reading!
What are complementary product kits and sri lanka number dataset do they work in practice?
These are sets of products that are related to each other. In the food world, an example would be a kit that includes a main dish, a drink and a dessert.
Entrepreneurs can use their creativity to create their own kits, but they must pay attention to the main characteristic of these sets: the products must complement each other. Therefore, repeating the same food, as in those promotions based on “Buy 3 and pay for 2”, is not the focus.
The main advantage of these kits is the ability to offer attractive discounts by bringing together complementary products in a single package. Therefore, consumers are attracted by the possibility of taking more items and paying a proportionally lower price.
This increases the conversion rate and raises the average ticket for a food business. As if that weren't enough, the store takes the opportunity to showcase its portfolio in addition to its best-selling products .
Step by step guide to creating efficient product kits
Now that you understand the concept, you may be wondering: ok, but how do I create my own combinations? Let's take a look at each of the steps!
1. Choose products that truly complement each other
Well, the first step is to make sure that the products really complement each other. Offering a “Buy a burger, get a new shower head” kit may be financially attractive to some people, but it can also confuse the customer — after all, these items have nothing to do with each other.
Furthermore, offering very “exotic” kits will seem like a desperate attempt to push products on consumers in any way, without actually solving their problems.
These kits stand out from other combinations because they focus on assembling sets of similar products. The goal is not to sell at all costs, but rather to offer a package of goods that are related and coherent for the customer.
In this post, we will talk a little more about the concept of complementary products and how to create your own combinations. Enjoy reading!
What are complementary product kits and sri lanka number dataset do they work in practice?
These are sets of products that are related to each other. In the food world, an example would be a kit that includes a main dish, a drink and a dessert.
Entrepreneurs can use their creativity to create their own kits, but they must pay attention to the main characteristic of these sets: the products must complement each other. Therefore, repeating the same food, as in those promotions based on “Buy 3 and pay for 2”, is not the focus.
The main advantage of these kits is the ability to offer attractive discounts by bringing together complementary products in a single package. Therefore, consumers are attracted by the possibility of taking more items and paying a proportionally lower price.
This increases the conversion rate and raises the average ticket for a food business. As if that weren't enough, the store takes the opportunity to showcase its portfolio in addition to its best-selling products .
Step by step guide to creating efficient product kits
Now that you understand the concept, you may be wondering: ok, but how do I create my own combinations? Let's take a look at each of the steps!
1. Choose products that truly complement each other
Well, the first step is to make sure that the products really complement each other. Offering a “Buy a burger, get a new shower head” kit may be financially attractive to some people, but it can also confuse the customer — after all, these items have nothing to do with each other.
Furthermore, offering very “exotic” kits will seem like a desperate attempt to push products on consumers in any way, without actually solving their problems.