Marketing or Sales: What Should You Prioritize?
Posted: Thu Jan 30, 2025 5:33 am
If selling is the act of transferring ownership of something that has value, in exchange for a pre-established payment, and marketing is the study of the market, creating a relationship with the potential customer, which should your company prioritize, marketing or sales?
The concept of marketing and sales – B2B (companies that sell to companies) is similar to B2C (companies that sell to consumers), but has a strategy more focused on the customer/company relationship.
The combination of marketing and sales – B2B helps to improve the performance of your business, increasing the barrier to slovenia number dataset for competitors, the flow of sales, and helping to build customer loyalty.
But what does each of these areas do?
What is Marketing and What is Sales
Marketing or Sales: which area to prioritize
What is Marketing and What is Sales
Marketing or Sales: What Should You Prioritize?
Many people have doubts about these topics, and wonder which of these two areas they should prioritize, Marketing or Sales.
First, it is necessary to understand what each of these areas does.
Marketing carries out market research to create the most effective strategies for the Sales department, which is responsible for execution.
Furthermore, Sales and its data inform Marketing where the problem lies and what the objective should be.
In short, Marketing uses several techniques, such as:
Market segmentation: Helps you better understand your customer's demographic, geographic, psychographic and behavioral characteristics;
CRM: Customer relationship techniques increase the chances of conversion and loyalty;
Inbound Marketing – This is a technique to spark the lead’s interest and monitor which purchasing phase they are in.
As previously mentioned, the Sales department receives these leads and its role is to convert them.
Planning can often be great, attracting leads to your company, but if the Sales area is not well prepared, the concept of value created and possible conversion can be lost in an unwanted purchasing experience.
To avoid errors and maximize conversion, techniques such as:
Rapport – Psychological technique to create empathy with the consumer. It is based on the customer’s behavior to generate a more comfortable relationship, facilitating conversion;
Offer objection – Consists of 3 steps that intelligently “counter” the customer’s objection and convert it into a possible sale;
Differentiation of the offer – This is based on understanding the customer’s need, making them aware that your product or service can be the solution and showing why it is the best option. Everything is expensive when there is no value. This technique aims to increase credibility and improve the perception of your company.
You can see that these two departments contribute a lot to converting leads and increasing a company's revenue, but which of these areas should you choose?
Learn How to Manage Your Company
Marketing or Sales: which area to prioritize
The Marketing area without Sales does not generate results and the Sales area without Marketing does not create customer loyalty or has no direction for an adequate strategy.
There are techniques for both parties and it is important to align them with your business.
Marketing techniques can help you plan strategies that are appropriate for your segment.
Sales techniques ensure that the strategy can be executed successfully.
In other words, they are different areas with the same objective, the combination between both is called Smarketing.
The concept of marketing and sales – B2B (companies that sell to companies) is similar to B2C (companies that sell to consumers), but has a strategy more focused on the customer/company relationship.
The combination of marketing and sales – B2B helps to improve the performance of your business, increasing the barrier to slovenia number dataset for competitors, the flow of sales, and helping to build customer loyalty.
But what does each of these areas do?
What is Marketing and What is Sales
Marketing or Sales: which area to prioritize
What is Marketing and What is Sales
Marketing or Sales: What Should You Prioritize?
Many people have doubts about these topics, and wonder which of these two areas they should prioritize, Marketing or Sales.
First, it is necessary to understand what each of these areas does.
Marketing carries out market research to create the most effective strategies for the Sales department, which is responsible for execution.
Furthermore, Sales and its data inform Marketing where the problem lies and what the objective should be.
In short, Marketing uses several techniques, such as:
Market segmentation: Helps you better understand your customer's demographic, geographic, psychographic and behavioral characteristics;
CRM: Customer relationship techniques increase the chances of conversion and loyalty;
Inbound Marketing – This is a technique to spark the lead’s interest and monitor which purchasing phase they are in.
As previously mentioned, the Sales department receives these leads and its role is to convert them.
Planning can often be great, attracting leads to your company, but if the Sales area is not well prepared, the concept of value created and possible conversion can be lost in an unwanted purchasing experience.
To avoid errors and maximize conversion, techniques such as:
Rapport – Psychological technique to create empathy with the consumer. It is based on the customer’s behavior to generate a more comfortable relationship, facilitating conversion;
Offer objection – Consists of 3 steps that intelligently “counter” the customer’s objection and convert it into a possible sale;
Differentiation of the offer – This is based on understanding the customer’s need, making them aware that your product or service can be the solution and showing why it is the best option. Everything is expensive when there is no value. This technique aims to increase credibility and improve the perception of your company.
You can see that these two departments contribute a lot to converting leads and increasing a company's revenue, but which of these areas should you choose?
Learn How to Manage Your Company
Marketing or Sales: which area to prioritize
The Marketing area without Sales does not generate results and the Sales area without Marketing does not create customer loyalty or has no direction for an adequate strategy.
There are techniques for both parties and it is important to align them with your business.
Marketing techniques can help you plan strategies that are appropriate for your segment.
Sales techniques ensure that the strategy can be executed successfully.
In other words, they are different areas with the same objective, the combination between both is called Smarketing.