Time on Page and Facebook Ad Targeting
Posted: Thu Jan 30, 2025 5:33 am
How many times have you entered a website and then quickly closed it? Probably many times. I have some bad news for you – visitors behave the same way on your website. And there’s even worse news: you reach them later with remarketing. Meanwhile, they’re not interested in your offer at all! Fortunately, there’s a way around this – all you have to do is implement the right Facebook pixel events and start creating target groups based on the time spent on your website. Today I’ll show you how to do it.
Test event
What can I use a time-measuring Pixel event for on my website?
Optimization for time-based website pixel events
Creating a Custom Audience
Facebook and Traffic Quality
Website traffic is the foundation of your sales funnel. It is the basis for further activities middle east rcs data : sales campaigns or remarketing.
So on Facebook we run campaigns to attract users to the site. They increase the number of users. However, their quality is worse.
Why?
When we tell Facebook to increase traffic, it “drives” as many people as possible to the page, often not necessarily those who are interested in our offer. But why pay for recipients who will not increase sales?
One of the best solutions to this problem is the Facebook Pixel event, which measures time spent on your site. This event will help you drive valuable traffic to your site. And most importantly, use it to the benefit of your campaign.
How do I create a time-measuring Pixel event on my website?
Events are pieces of code that define exactly what the Facebook pixel should measure on your website. They can be configured in a few ways. One way is to use the event configuration tool.
Test event
What can I use a time-measuring Pixel event for on my website?
Optimization for time-based website pixel events
Creating a Custom Audience
Facebook and Traffic Quality
Website traffic is the foundation of your sales funnel. It is the basis for further activities middle east rcs data : sales campaigns or remarketing.
So on Facebook we run campaigns to attract users to the site. They increase the number of users. However, their quality is worse.
Why?
When we tell Facebook to increase traffic, it “drives” as many people as possible to the page, often not necessarily those who are interested in our offer. But why pay for recipients who will not increase sales?
One of the best solutions to this problem is the Facebook Pixel event, which measures time spent on your site. This event will help you drive valuable traffic to your site. And most importantly, use it to the benefit of your campaign.
How do I create a time-measuring Pixel event on my website?
Events are pieces of code that define exactly what the Facebook pixel should measure on your website. They can be configured in a few ways. One way is to use the event configuration tool.