And very often people assume:
Posted: Thu Jan 30, 2025 5:32 am
In addition, there are accompanying platforms. For example, the Audience Network ecosystem – the equivalent of Google's partner network (Google Display Network) – or Messenger.
“Why should I show up on Messenger? Why should I show up in the right column?”
During training sessions, I often ask participants whether any of them click on the ads that Facebook displays on the side of their computers. That is, in the right column. To be honest, only once in three or four training sessions does someone admit:
“Yes, I click and like.”
Most people say that for them they might as well not exist because they don't even look mexico rcs data in that direction.
It's similar with Messenger. I used to have this approach myself and I don't remember ever clicking on a Messenger ad for any other reason than collecting screenshots for a presentation.
If someone opens the Messenger app and sees an ad there, they tend to skip it because it's a task-oriented app. When I open it, I want to get to the person I want to message as quickly as possible or continue a conversation in which someone is messaging me. So why show ads there?
Unfortunately, such peasant logic can lead us astray, and you'll see in a moment why I think so.
ADVERTISING PLACEMENTS - WHY I RECOMMEND AUTOMATIC
When I ask my training participants about their preferences for using ads on Messenger or in the right column, I ask them to enable the column view in the Ads Manager with a breakdown of impressions by ad placements (or I demonstrate this with a few examples of ad accounts under our agency care).
So we check in the Manager the breakdown of data within specific Facebook ad campaigns , broken down by placement. In other words, we check in which placements the ads are most often displayed.
“Why should I show up on Messenger? Why should I show up in the right column?”
During training sessions, I often ask participants whether any of them click on the ads that Facebook displays on the side of their computers. That is, in the right column. To be honest, only once in three or four training sessions does someone admit:
“Yes, I click and like.”
Most people say that for them they might as well not exist because they don't even look mexico rcs data in that direction.
It's similar with Messenger. I used to have this approach myself and I don't remember ever clicking on a Messenger ad for any other reason than collecting screenshots for a presentation.
If someone opens the Messenger app and sees an ad there, they tend to skip it because it's a task-oriented app. When I open it, I want to get to the person I want to message as quickly as possible or continue a conversation in which someone is messaging me. So why show ads there?
Unfortunately, such peasant logic can lead us astray, and you'll see in a moment why I think so.
ADVERTISING PLACEMENTS - WHY I RECOMMEND AUTOMATIC
When I ask my training participants about their preferences for using ads on Messenger or in the right column, I ask them to enable the column view in the Ads Manager with a breakdown of impressions by ad placements (or I demonstrate this with a few examples of ad accounts under our agency care).
So we check in the Manager the breakdown of data within specific Facebook ad campaigns , broken down by placement. In other words, we check in which placements the ads are most often displayed.