Artur: And why? Why this hostility towards it?
Posted: Thu Jan 30, 2025 4:09 am
Marcin: It's like this, if 95% of your traffic and revenue is generated by Poles, then this is the moment when you have to make this classic pivot. I mean, you can't focus on the 5% that aren't there, because then it turns out that this 5% is also not classic medical tourism, where a foreigner comes to a cheaper place that has better customer service to do something here in terms of treatment or any medical services at all.
Here, this medical tourism was mainly Poles living abroad, coming for vacation or for the holidays to visit their families. At the same time, they have their teeth done, have some aesthetic medicine procedures, or simply get treatment.
So even those 5% were not classic medical tourism. Those 95% of Poles who made iran rcs data appointments in Poland allowed us to make a decision quite quickly that we had to make this pivot and not be Tourmedica here, but be something that would be more understandable for Poles.
We changed the name Tourmedica for a very prosaic reason. As an anecdote, I will tell you a story. A salesperson, when he went to a medical facility and said he was from Tourmedica, a brand that was not promoted in any way, so doctors might not even know that something like that existed, their first sentence was: "We don't need Swedes or Germans here to be treated by us."
Marcin: It often happens that medical facilities are simply not prepared to serve foreigners. This has changed a bit now, because there are more and more foreigners living in Poland. However, some facilities did not want to deal with it. It was a very small part of their business. Facilities that are largely focused on medical tourism are able to acquire these patients on their own. Usually through agents who are already on the market where these patients are.
However, for us the name was a problem, because we had to undo and explain: "No, no, no! We make appointments for Poles, not Swedes or Germans". So the name itself was a typical problem of a communication error for us. You come to someone, say that you are Tourmedica, and then explain to them that you, however, make appointments for patients from Poland. They say: "Tourmedica? So why are you Tourmedica?" And basically by changing the name, changing the brand, you solve one problem - the waste of time of your salespeople, who spend 10 minutes at every sales meeting explaining why we are not Tourmedica.
Here, this medical tourism was mainly Poles living abroad, coming for vacation or for the holidays to visit their families. At the same time, they have their teeth done, have some aesthetic medicine procedures, or simply get treatment.
So even those 5% were not classic medical tourism. Those 95% of Poles who made iran rcs data appointments in Poland allowed us to make a decision quite quickly that we had to make this pivot and not be Tourmedica here, but be something that would be more understandable for Poles.
We changed the name Tourmedica for a very prosaic reason. As an anecdote, I will tell you a story. A salesperson, when he went to a medical facility and said he was from Tourmedica, a brand that was not promoted in any way, so doctors might not even know that something like that existed, their first sentence was: "We don't need Swedes or Germans here to be treated by us."
Marcin: It often happens that medical facilities are simply not prepared to serve foreigners. This has changed a bit now, because there are more and more foreigners living in Poland. However, some facilities did not want to deal with it. It was a very small part of their business. Facilities that are largely focused on medical tourism are able to acquire these patients on their own. Usually through agents who are already on the market where these patients are.
However, for us the name was a problem, because we had to undo and explain: "No, no, no! We make appointments for Poles, not Swedes or Germans". So the name itself was a typical problem of a communication error for us. You come to someone, say that you are Tourmedica, and then explain to them that you, however, make appointments for patients from Poland. They say: "Tourmedica? So why are you Tourmedica?" And basically by changing the name, changing the brand, you solve one problem - the waste of time of your salespeople, who spend 10 minutes at every sales meeting explaining why we are not Tourmedica.