SEO strategy in the fitness sector: Its role during the pandemic

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Like many industries, the fitness sector faced a major challenge when it had to close its doors due to COVID-19, so its efforts were directed towards optimizing its online platforms, radically changing its services and ways of continuing to impact its target users, with the implementation of an SEO strategy that would allow them to create an effective communication channel with both clients and new people interested in the benefits of fitness.

It should be noted that in 2020, the Global Wellness Institute ranked Mexico 13th out of the top 20 countries worldwide in terms of gym consumption, and second on a regional scale (behind Brazil). The size of its market was then equivalent to approximately 1.8 billion dollars; until the health emergency arrived.

Thus, in a scenario where online consumption has become almost the only alternative to access the necessary products and services, website lebanon number dataset has established itself as one of the best ways to attract clients, leads, users and traffic to any fitness-related business.

Gyms, nutrition services, online classes and training, health food stores, sale or rental of exercise machines and accessories entered the digital dynamic, for which, those keywords related to fitness businesses were identified, and which users began to use to search on the Internet.

Keywords, an essential element of any SEO strategy

To define them, it was necessary to answer the main concerns of users. The questions to be answered were: When do gyms open? What are the best accessories to replace weights? How to train at home? What should my diet be like to not lose my muscle gains?

Taking these terms into account and applying them to brands' blogs represented the path to greater consumption of content and, consequently, increased traffic to their pages. This is where SEO strategy, and specifically that related to a blog, was presented as the ideal medium to offer the answers that users expected to find in search engines.

Interpreting and understanding web data

Tools like Semrush, Ahrefs, Search Console and Google Analytics were key to finding the data needed to achieve an effective SEO strategy, but the task went further; it required knowing how to read and, above all, interpret that data to create valuable content aimed at the right users, through the ideal channels and supported by the most attractive formats.

In order to conceptualize an effective SEO strategy, it was essential to understand the audience and their needs well, through data and information, because although businesses in the fitness sector already have a website, not all of them are interested in reading the data it provides and interpreting it to make the most appropriate decisions.

However, by helping them understand insights about who visited their site, how many of them are users of their services or products, and who are potential customers to target with targeted marketing campaigns, they have expanded their business opportunities even behind closed doors.

Gyms, for example, were able to offer cross-selling to their current customers with products that complement their fitness lifestyle: nutrition services, food supplements, online training advice, and sales of accessories according to their needs.