How to fill in tags on YouTube correctly
Posted: Thu Jan 30, 2025 3:56 am
What are YouTube tags for and how do they work?
Tags are search phrases that help video hosting algorithms understand what the video is about. They are needed so that YouTube understands who to recommend your video to.
How do YouTube promotion tags work? It's very simple. When you upload a video, the algorithms read the key phrases and roughly understand what it's about. And then they offer your video to a relevant audience:
in search results for a specific query - if the tags include "how to decorate a Christmas tree", the video will appear in search results for this keyword;
in the similar videos section when viewing videos with similar themes;
in the recommendations on the main page or in the related videos section if the person is actively interested in the topic.
And the more accurately the tags are selected, the more relevant the audience will see your content.
In the recommendation
An example of how videos can be recommended
At the same time, do not confuse tags with hashtags. Tags are bc data written in a separate field in the video information, and the audience does not see them. Hashtags are written through the # sign in the video description, and everyone can see them. And these hashtags are also visible above the title of the video.
Hashtags
These are hashtags: the first three hashtags used are visible above the title of the video
Hashtags also help YouTube algorithms to some extent to understand what the video is about. They also serve as additional navigation on the video hosting site - if you click on one of the tags, you will find all the videos where it was used. In addition, you can create a branded hashtag, and then only your videos will be in the search results.
Search results by hashtags
This is what YouTube search results look like for hashtags
Let me say right away: even the right tags won't help if you screw up when creating a channel. For example, choose the wrong name or make a terrible design. You can read more about how to create a YouTube channel correctly at the link.
How many tags can you put on YouTube
The number of tags that can be placed on YouTube depends on the number of characters in the queries. The video hosting does not limit the number of queries, but the number of characters in the field to fill in. You can enter no more than 500 characters with spaces and separating keys with a comma or the Enter key.
Tags are search phrases that help video hosting algorithms understand what the video is about. They are needed so that YouTube understands who to recommend your video to.
How do YouTube promotion tags work? It's very simple. When you upload a video, the algorithms read the key phrases and roughly understand what it's about. And then they offer your video to a relevant audience:
in search results for a specific query - if the tags include "how to decorate a Christmas tree", the video will appear in search results for this keyword;
in the similar videos section when viewing videos with similar themes;
in the recommendations on the main page or in the related videos section if the person is actively interested in the topic.
And the more accurately the tags are selected, the more relevant the audience will see your content.
In the recommendation
An example of how videos can be recommended
At the same time, do not confuse tags with hashtags. Tags are bc data written in a separate field in the video information, and the audience does not see them. Hashtags are written through the # sign in the video description, and everyone can see them. And these hashtags are also visible above the title of the video.
Hashtags
These are hashtags: the first three hashtags used are visible above the title of the video
Hashtags also help YouTube algorithms to some extent to understand what the video is about. They also serve as additional navigation on the video hosting site - if you click on one of the tags, you will find all the videos where it was used. In addition, you can create a branded hashtag, and then only your videos will be in the search results.
Search results by hashtags
This is what YouTube search results look like for hashtags
Let me say right away: even the right tags won't help if you screw up when creating a channel. For example, choose the wrong name or make a terrible design. You can read more about how to create a YouTube channel correctly at the link.
How many tags can you put on YouTube
The number of tags that can be placed on YouTube depends on the number of characters in the queries. The video hosting does not limit the number of queries, but the number of characters in the field to fill in. You can enter no more than 500 characters with spaces and separating keys with a comma or the Enter key.