Basic clarifications of terms
Posted: Thu Jan 30, 2025 3:52 am
Media" used to be radio, television and printed newspapers - the classic mass media. One-way communication, different from a conversation. "Medium" is also a collective term for means of communication such as the telephone, Facebook chat or Instagram (visual communication). Air is also a medium (propagation medium in physics), it transmits spoken words via sound - the Internet transmits digital data. In theory, everything is a medium that is capable of allowing communication to take place.
"Messages" refer to the content of information and are transmitted through signals. Signals can be words, languages, but also frequencies, such as in wireless or radio transmissions. The only important thing is that there is always a sender and a receiver. Without the recipient of a message, no communication can take place.
"Information" is a collective term for knowledge, insight qatar phone number data or experience. It is the part of a message that has value for the recipient. Information is only valuable if the content is new to the recipient. (Example SEO: Not new to me - but new to a layperson)
Paul Watzlawick, psychoanalyst and author, goes a step further: "Everything we say, don't say, do or don't do..." is communication, e.g. a look, a gesture or even silence. Everyone knows the saying "He who remains silent is right." This means that not communicating can (but does not have to) contain information.
"Encoding" is the verbalization of a message - phonetically, grammatically and semantically. Media, eg a newspaper, transports news, eg an author's article in German. This article is transmitted by the signal of the language in printed letters and contains information, let's say a recipe (knowledge).
The coding here is the German language in printed letters. The transmission channel (the medium) is the printed newspaper. The sender (the author) transports the recipe (the message) via the newspaper to the reader (receiver).
communication models
The list of communication models is long. It ranges from descriptive models to functional models and media effects models. Each of these models describes different aspects of human communication.
However, I would like to limit myself here to a simple model , based on which I can logically derive possible disruptions in communication and search engine marketing. It is more about the disruptors of communication in search engine marketing than about looking at a model or the concept of communication itself.
Since this article ultimately aims at avoiding errors in SEO and SEA campaigns and how to avoid disruptions in them, I deliberately refrain from using more abstract models such as those by Niklas Luhmann (sociological systems theory) or from going into detail.
"Messages" refer to the content of information and are transmitted through signals. Signals can be words, languages, but also frequencies, such as in wireless or radio transmissions. The only important thing is that there is always a sender and a receiver. Without the recipient of a message, no communication can take place.
"Information" is a collective term for knowledge, insight qatar phone number data or experience. It is the part of a message that has value for the recipient. Information is only valuable if the content is new to the recipient. (Example SEO: Not new to me - but new to a layperson)
Paul Watzlawick, psychoanalyst and author, goes a step further: "Everything we say, don't say, do or don't do..." is communication, e.g. a look, a gesture or even silence. Everyone knows the saying "He who remains silent is right." This means that not communicating can (but does not have to) contain information.
"Encoding" is the verbalization of a message - phonetically, grammatically and semantically. Media, eg a newspaper, transports news, eg an author's article in German. This article is transmitted by the signal of the language in printed letters and contains information, let's say a recipe (knowledge).
The coding here is the German language in printed letters. The transmission channel (the medium) is the printed newspaper. The sender (the author) transports the recipe (the message) via the newspaper to the reader (receiver).
communication models
The list of communication models is long. It ranges from descriptive models to functional models and media effects models. Each of these models describes different aspects of human communication.
However, I would like to limit myself here to a simple model , based on which I can logically derive possible disruptions in communication and search engine marketing. It is more about the disruptors of communication in search engine marketing than about looking at a model or the concept of communication itself.
Since this article ultimately aims at avoiding errors in SEO and SEA campaigns and how to avoid disruptions in them, I deliberately refrain from using more abstract models such as those by Niklas Luhmann (sociological systems theory) or from going into detail.