How do you identify search intent?
Posted: Thu Jan 30, 2025 3:51 am
The different types of keywords and the identification of search intent in English Search intent or the user intent of a keyword is the most important step in the context of keyword analysis . Why? Because landing pages or target pages should correspond to the purpose according to the search intent. Below are some explanations about the different types of search queries, their search intent and approaches to finding out how Google classifies a keyword in terms of search intent.
Table of contents [ Hide ]
1 Basic thoughts on determining search intent
2 Procedure: Identification of search intent
3 Identification of user intention according to the type of ranking content
4 Identification of search intent by Universal Search impressions & Knowledge Graph
5 examples for identifying search intent / user intent using SERPs
6
7 Determine search intent after shopping ads
8 How to determine local/regional user intent?
9 User intent for keywords can change
10 Tools for Determining Search Intent
11 Our matrix for determining search intent
12 Optimization according to user intent
Basic Thoughts on Determining Search Intent
I am always amazed at how little SEOs concern themselves with guatemala phone number data the search intent of keywords and their identification, despite the clear advice in the Google Quality Rater Guidelines. For me, it has been a central topic in search engine marketing from the very beginning , especially in view of the increasing importance of user signals in organic ranking.
When I first saw the Quality Rater Guidelines in 2011, I noticed the recurring reference to searcher intent (more on the Quality Rater Guidelines here: The Google Quality Rater Guidelines & What SEOs can learn from them ).
Of course, before that, especially when placing AdWords ads, people had already been concerned with the different search intentions behind a keyword according to the classic model of informational , transactional , navigational and brand . But the information in the Quality Rater Guidelines made the relationship between the search intention and the landing page purpose and thus also the ranking even clearer.
Google clearly states in its guidelines that search evaluators must first understand the search intent behind a keyword before proceeding with evaluating search results.
Table of contents [ Hide ]
1 Basic thoughts on determining search intent
2 Procedure: Identification of search intent
3 Identification of user intention according to the type of ranking content
4 Identification of search intent by Universal Search impressions & Knowledge Graph
5 examples for identifying search intent / user intent using SERPs
6
7 Determine search intent after shopping ads
8 How to determine local/regional user intent?
9 User intent for keywords can change
10 Tools for Determining Search Intent
11 Our matrix for determining search intent
12 Optimization according to user intent
Basic Thoughts on Determining Search Intent
I am always amazed at how little SEOs concern themselves with guatemala phone number data the search intent of keywords and their identification, despite the clear advice in the Google Quality Rater Guidelines. For me, it has been a central topic in search engine marketing from the very beginning , especially in view of the increasing importance of user signals in organic ranking.
When I first saw the Quality Rater Guidelines in 2011, I noticed the recurring reference to searcher intent (more on the Quality Rater Guidelines here: The Google Quality Rater Guidelines & What SEOs can learn from them ).
Of course, before that, especially when placing AdWords ads, people had already been concerned with the different search intentions behind a keyword according to the classic model of informational , transactional , navigational and brand . But the information in the Quality Rater Guidelines made the relationship between the search intention and the landing page purpose and thus also the ranking even clearer.
Google clearly states in its guidelines that search evaluators must first understand the search intent behind a keyword before proceeding with evaluating search results.