The typical core tasks in content marketing are
Posted: Thu Jan 30, 2025 3:43 am
content conception and planning
content production
content seeding
These activities should not have a primary focus on search engines, but rather on the people they are intended to reach. As a result, many off-page tasks of the "new SEO" are geared towards corporate cayman-islands phone number data communications, PR and marketing. SEOs should seriously ask themselves where on the spectrum between search engine optimization and marketing/PR they want (or can) position themselves in the future:
Content marketing/PR with SEO expertise (focus on corporate communications)
SEO specialist with on-page expertise (focus on search engines)
At first glance, it sounds trivial, as if it were just a formality in the name. However, it requires a fundamental rethink from many SEOs. The important thing when making a decision is to consider your own talents and inclinations. In the future, SEO will focus almost exclusively on on-page, analysis and technology . Not on communication . SEOs who decide to go into corporate communications have to get involved in new areas, go to new conferences, get to know other industries and not just keep moving in the same old soup. They also have to be prepared for the fact that there are people outside of this soup who are years ahead when it comes to planning, creating and seeding content. Marco Janck has written a very good article about this (see Content marketing = content + marketing? )
That's why you have to admit to a certain ignorance and be willing to learn. This may mean exchanging popularity gained over the years for namelessness. The same applies to entire agencies. New employees may have to be hired/trained and new processes developed. All of this means additional costs. Read more about this in this article: The perfect online & inbound marketing team: A vision for the future!?
In particular, agencies that have the term SEO in their company name and want to focus on content marketing are faced with the decision of starting from scratch with a new brand , unless their name is so established that it is already associated with corporate communications as a core competence.
content production
content seeding
These activities should not have a primary focus on search engines, but rather on the people they are intended to reach. As a result, many off-page tasks of the "new SEO" are geared towards corporate cayman-islands phone number data communications, PR and marketing. SEOs should seriously ask themselves where on the spectrum between search engine optimization and marketing/PR they want (or can) position themselves in the future:
Content marketing/PR with SEO expertise (focus on corporate communications)
SEO specialist with on-page expertise (focus on search engines)
At first glance, it sounds trivial, as if it were just a formality in the name. However, it requires a fundamental rethink from many SEOs. The important thing when making a decision is to consider your own talents and inclinations. In the future, SEO will focus almost exclusively on on-page, analysis and technology . Not on communication . SEOs who decide to go into corporate communications have to get involved in new areas, go to new conferences, get to know other industries and not just keep moving in the same old soup. They also have to be prepared for the fact that there are people outside of this soup who are years ahead when it comes to planning, creating and seeding content. Marco Janck has written a very good article about this (see Content marketing = content + marketing? )
That's why you have to admit to a certain ignorance and be willing to learn. This may mean exchanging popularity gained over the years for namelessness. The same applies to entire agencies. New employees may have to be hired/trained and new processes developed. All of this means additional costs. Read more about this in this article: The perfect online & inbound marketing team: A vision for the future!?
In particular, agencies that have the term SEO in their company name and want to focus on content marketing are faced with the decision of starting from scratch with a new brand , unless their name is so established that it is already associated with corporate communications as a core competence.