Why is the product page so important?
Posted: Wed Jan 29, 2025 10:54 am
This last list in particular should give food for thought to all online store owners.
You may not always realize it, but the product page is of paramount importance to the entire purchasing process.
Statistically, nearly half of website sessions involve product views , but only 10% of hong kong rcs data users will convert by adding the product to their cart and making a purchase .
What do you think – is this a good or bad result?
What if I told you that there are studies that show that by optimizing the product page it can be improved by up to 50%?
I want this to happen to you too.
That's why I've prepared a dozen or so tips that will help you increase your chances of increasing sales. They won't require much effort or financial outlay. However, they will help you change your approach and thinking about customers, as well as understand their needs and motivations .
Product page – what can you improve to increase your sales?
Product pages are designed to be not only aesthetically pleasing and eye-catching. They are supposed to provide as much information as possible (I'm not talking about a wall of text) that is useful to a potential customer and give them as many reasons as possible to buy a specific product.
I have divided my tips into four large categories, corresponding to the needs of users, and in each of them I have included a few tips that you can use in your store.
PRODUCT PAGE – PRESENTATION AND DESCRIPTION
If a user has come directly to your site, assume that they are intrinsically looking to make a purchase. You can help them a lot with that. Show them and tell them about what you are selling.
Take care of the quality of your photos
You can only make a first impression once. It's after that first look that the user will decide whether they want to learn more about it or go to the competition.
Unlike brick-and-mortar stores, customers don’t have a chance to touch, see, or try what you’re selling. You only have one chance to grab their attention . Make sure you have the right exposure and quality of photos you share.
If you sell clothes, show them on models or models. This will create an image in the customer's imagination of what it will look like and how it may change after making a purchase.
Are you selling headphones? Show someone wearing them in everyday situations and/or moments that are meant to position the brand and product. Sports models are best for a runner during a morning workout. On the other hand, let the designer headphones be worn by an avid audiophile who wants to experience every sound of their favorite song with their whole being.
High-quality photos are also a sign of professionalism and respect for the potential client. In their opinion, good photos mean a good product. Remember that.
You may not always realize it, but the product page is of paramount importance to the entire purchasing process.
Statistically, nearly half of website sessions involve product views , but only 10% of hong kong rcs data users will convert by adding the product to their cart and making a purchase .
What do you think – is this a good or bad result?
What if I told you that there are studies that show that by optimizing the product page it can be improved by up to 50%?
I want this to happen to you too.
That's why I've prepared a dozen or so tips that will help you increase your chances of increasing sales. They won't require much effort or financial outlay. However, they will help you change your approach and thinking about customers, as well as understand their needs and motivations .
Product page – what can you improve to increase your sales?
Product pages are designed to be not only aesthetically pleasing and eye-catching. They are supposed to provide as much information as possible (I'm not talking about a wall of text) that is useful to a potential customer and give them as many reasons as possible to buy a specific product.
I have divided my tips into four large categories, corresponding to the needs of users, and in each of them I have included a few tips that you can use in your store.
PRODUCT PAGE – PRESENTATION AND DESCRIPTION
If a user has come directly to your site, assume that they are intrinsically looking to make a purchase. You can help them a lot with that. Show them and tell them about what you are selling.
Take care of the quality of your photos
You can only make a first impression once. It's after that first look that the user will decide whether they want to learn more about it or go to the competition.
Unlike brick-and-mortar stores, customers don’t have a chance to touch, see, or try what you’re selling. You only have one chance to grab their attention . Make sure you have the right exposure and quality of photos you share.
If you sell clothes, show them on models or models. This will create an image in the customer's imagination of what it will look like and how it may change after making a purchase.
Are you selling headphones? Show someone wearing them in everyday situations and/or moments that are meant to position the brand and product. Sports models are best for a runner during a morning workout. On the other hand, let the designer headphones be worn by an avid audiophile who wants to experience every sound of their favorite song with their whole being.
High-quality photos are also a sign of professionalism and respect for the potential client. In their opinion, good photos mean a good product. Remember that.