BE EVERYWHERE – THAT IS WHERE
Posted: Wed Jan 29, 2025 10:53 am
The default strategy in such situations is usually a strategy borrowed from the West, known by the nice name: “Be everywhere”.
Therefore, we optimistically assume a dozen or so channels:
blog,
Facebook,
newsletter,
Twitter,
podcast,
YouTube channel.
Optimism comes from the fact that someone assumes that they will find time for greece rcs data all these media. In the meantime, the first stage of implementation passes, the enthusiasm ends, life, duties and crises catch up with us - as in developing companies.
What's next?
Usually, after a few months, the vast majority of these channels either fail or perform at best averagely. It is no wonder that they do not bring the desired results.
So we either give up on something or continue the project without a specific plan. In the meantime, we return to old methods of conducting marketing or sales activities, wrongly assuming that "this whole content marketing thing basically doesn't work in B2B."
You ask: where is the mistake here?
To understand this, we need to recall one of the foundations of building marketing strategies, the so-called POEM model .
POEM MODEL – WHAT IS IT ABOUT?
Where does the name come from? The POEM model is an acronym created by combining three types of media. Or rather, types of media acquisition.
In the digital world, but not only, marketing communication should be based on different channels to reach recipients. However, diversely does not mean only in different places – like Facebook or Google – but also in different ways.
And I have the impression that sometimes these different methods are simply forgotten. And to always have this in the back of your mind, it is worth knowing what the so-called POEM model is.
Therefore, we optimistically assume a dozen or so channels:
blog,
Facebook,
newsletter,
Twitter,
podcast,
YouTube channel.
Optimism comes from the fact that someone assumes that they will find time for greece rcs data all these media. In the meantime, the first stage of implementation passes, the enthusiasm ends, life, duties and crises catch up with us - as in developing companies.
What's next?
Usually, after a few months, the vast majority of these channels either fail or perform at best averagely. It is no wonder that they do not bring the desired results.
So we either give up on something or continue the project without a specific plan. In the meantime, we return to old methods of conducting marketing or sales activities, wrongly assuming that "this whole content marketing thing basically doesn't work in B2B."
You ask: where is the mistake here?
To understand this, we need to recall one of the foundations of building marketing strategies, the so-called POEM model .
POEM MODEL – WHAT IS IT ABOUT?
Where does the name come from? The POEM model is an acronym created by combining three types of media. Or rather, types of media acquisition.
In the digital world, but not only, marketing communication should be based on different channels to reach recipients. However, diversely does not mean only in different places – like Facebook or Google – but also in different ways.
And I have the impression that sometimes these different methods are simply forgotten. And to always have this in the back of your mind, it is worth knowing what the so-called POEM model is.