Question 1: What about marketing consents?
Posted: Wed Jan 29, 2025 10:33 am
Dedicated advertising goal
A dedicated goal is used to build all types of databases – telephone, email, Facebook or Instagram. In other words, broadly understood acquisition of contacts.
Acquiring contacts is an advertising goal that can, to some extent, replace a landing page that would generate sign-ups.
Typically, it works like this: to sign up for a newsletter, you either have to fill out a form on a website or visit a separate landing page. For some people, filling out a bunch of data can be problematic, even if it's just your name, surname, and email address. It's always a few clicks that you have to make. You also have to visit a separate page that may not load, and so on.
In response to such situations, Facebook has prepared an option available in your entire europe rcs data advertising ecosystem (Facebook, Instagram, mobile and stationary), which works in such a way that after clicking an ad directly in the application, a special registration form is launched, which automatically collects data from the user's profile - in the case of a newsletter, it may be the name and e-mail address. In this way, your mailing database can grow quickly.
Of course, two questions may immediately come to your mind:
Answer: Such consents are also placed on the form and the user must select them.
Question 2: How to link the database acquired in this way with your e-mail sending system?
Answer: It can be automated using tools. One of the most commonly used, also in digital agencies, is Zapier.
However, what makes you interested in this particular database generation option is the fact that thanks to it we obtain email addresses that are probably most often used by users.
Sometimes it happens that users have special email addresses that they treat as a “spam folder”. This means that if they need to download a lead magnet or sign up for a list to see what happens next, they use a separate email address for this purpose. Therefore, this is not the address through which we will be in regular contact with them later.
A dedicated goal is used to build all types of databases – telephone, email, Facebook or Instagram. In other words, broadly understood acquisition of contacts.
Acquiring contacts is an advertising goal that can, to some extent, replace a landing page that would generate sign-ups.
Typically, it works like this: to sign up for a newsletter, you either have to fill out a form on a website or visit a separate landing page. For some people, filling out a bunch of data can be problematic, even if it's just your name, surname, and email address. It's always a few clicks that you have to make. You also have to visit a separate page that may not load, and so on.
In response to such situations, Facebook has prepared an option available in your entire europe rcs data advertising ecosystem (Facebook, Instagram, mobile and stationary), which works in such a way that after clicking an ad directly in the application, a special registration form is launched, which automatically collects data from the user's profile - in the case of a newsletter, it may be the name and e-mail address. In this way, your mailing database can grow quickly.
Of course, two questions may immediately come to your mind:
Answer: Such consents are also placed on the form and the user must select them.
Question 2: How to link the database acquired in this way with your e-mail sending system?
Answer: It can be automated using tools. One of the most commonly used, also in digital agencies, is Zapier.
However, what makes you interested in this particular database generation option is the fact that thanks to it we obtain email addresses that are probably most often used by users.
Sometimes it happens that users have special email addresses that they treat as a “spam folder”. This means that if they need to download a lead magnet or sign up for a list to see what happens next, they use a separate email address for this purpose. Therefore, this is not the address through which we will be in regular contact with them later.