Contacts in the description of the business page
Posted: Wed Jan 29, 2025 10:20 am
Another way to generate leads on Instagram is to collect leads through your account. The sales funnel looks about the same as when advertising with bloggers: clicking on an external link to a page with a lead form. There are many options.
Business accounts on Instagram, like FB fan pages, have the ability to post contacts directly on the page. You can specify a phone number immediately upon registering a business profile, as well as a WhatsApp contact. The profile description contains a form for a link to the site. If you have several landing pages, use link shortening services like Taplink.
methods of communication
Just don't forget to move the slider next to "Show contact information"
External link in stories
Instagram Stories are watched orders of magnitude more often than regular videos. But, alas, you can’t put a lead form directly there. All that’s left is to add a link to an external page via the “Link” sticker – a pre-land, landing page, Telegram channel, etc.
Sticker Link
The "Link" sticker is easy to find
Before that, warm up the audience, motivate them to follow bitcoin data the link. And for warming up, you can use tests and polls in stories - as an analogue of quiz forms on websites.
Advertising in Reels
This is a new format of short videos that has quickly become popular. We have already mentioned it as a place to place a lead form. And reels can also be used as lead magnets - to motivate people to click on a link in a profile or comments. By the way, short TikTok-style videos give a very good conversion.
Regular posts in the feed
Any post can become a lead magnet – attract the target audience, motivate them to take a target action. You can gradually warm up the audience, or you can immediately publish an advertising post. And repeat the publications periodically, since they get lost in the feed. Which method to choose depends on your advertising strategy.
Important: Spam in comments and mass mailings in personal messages almost do not work. Few people react to spam in 2022. And for mass mailings it is easy to get a shadow or regular ban on Instagram.
Lead Generation on Instagram: Tips
There are many different ways to successfully collect leads on Instagram. Here are some tips to help you turn them into sales:
The fewer fields in the lead form, the more likely it is that it will be filled in. Long and detailed questionnaires scare away users;
Briefly and succinctly formulate your USP (unique selling proposition) – it will act as a lead magnet. Emphasize the benefit specifically for the user;
If Facebook and Instagram are just the first stage of lead collection, don’t make the sales funnel too long. Put yourself in the client’s shoes and try to go all the way from creative to landing page with lead form;
Half of success depends on correctly configured targeting. We told you how to correctly configure detailed targeting on Instagram and Facebook;
A lead form is the same as an advertising creative. If you have chosen this method of lead generation, pay special attention to the design. The lead form needs to be catchy, so that people want to fill it out. By the way, we also have an article on how to make good creatives for targeting on Facebook and Instagram.
Business accounts on Instagram, like FB fan pages, have the ability to post contacts directly on the page. You can specify a phone number immediately upon registering a business profile, as well as a WhatsApp contact. The profile description contains a form for a link to the site. If you have several landing pages, use link shortening services like Taplink.
methods of communication
Just don't forget to move the slider next to "Show contact information"
External link in stories
Instagram Stories are watched orders of magnitude more often than regular videos. But, alas, you can’t put a lead form directly there. All that’s left is to add a link to an external page via the “Link” sticker – a pre-land, landing page, Telegram channel, etc.
Sticker Link
The "Link" sticker is easy to find
Before that, warm up the audience, motivate them to follow bitcoin data the link. And for warming up, you can use tests and polls in stories - as an analogue of quiz forms on websites.
Advertising in Reels
This is a new format of short videos that has quickly become popular. We have already mentioned it as a place to place a lead form. And reels can also be used as lead magnets - to motivate people to click on a link in a profile or comments. By the way, short TikTok-style videos give a very good conversion.
Regular posts in the feed
Any post can become a lead magnet – attract the target audience, motivate them to take a target action. You can gradually warm up the audience, or you can immediately publish an advertising post. And repeat the publications periodically, since they get lost in the feed. Which method to choose depends on your advertising strategy.
Important: Spam in comments and mass mailings in personal messages almost do not work. Few people react to spam in 2022. And for mass mailings it is easy to get a shadow or regular ban on Instagram.
Lead Generation on Instagram: Tips
There are many different ways to successfully collect leads on Instagram. Here are some tips to help you turn them into sales:
The fewer fields in the lead form, the more likely it is that it will be filled in. Long and detailed questionnaires scare away users;
Briefly and succinctly formulate your USP (unique selling proposition) – it will act as a lead magnet. Emphasize the benefit specifically for the user;
If Facebook and Instagram are just the first stage of lead collection, don’t make the sales funnel too long. Put yourself in the client’s shoes and try to go all the way from creative to landing page with lead form;
Half of success depends on correctly configured targeting. We told you how to correctly configure detailed targeting on Instagram and Facebook;
A lead form is the same as an advertising creative. If you have chosen this method of lead generation, pay special attention to the design. The lead form needs to be catchy, so that people want to fill it out. By the way, we also have an article on how to make good creatives for targeting on Facebook and Instagram.